In 2004, an innovative concept emerged from the minds of Jon Kraft, Tim Westergren, and Will Glaser—Pandora—a music streaming service unlike any other, providing a personalized radio experience to each user. From there, the evolution of Pandora is nothing short of extraordinary. The platform initially…
“Listen to this short ad to get 30 minutes of uninterrupted listening.” Sounds familiar? Spotify is one of the most popular audio streaming platforms that allows brands to expertly advertise directly to engaged listeners using. The method: audio ads. The channels: audio streaming services like…
Spotify has grown immensely over the past decade, with no end in sight to its progress. In fact, today, the music streaming platform has over 365 million users and stands tall as a leader in the music streaming space. With the average user spending around…
Today’s businesses are aware of how challenging it can be to attract and engage consumers in an environment where they interact with multiple brands on different platforms every day. In fact, succeeding in such settings requires an advertising process that is agile because the traditional…