Spotify has grown immensely over the past decade, with no end in sight to its progress. In fact, today, the streaming has over 365 million users and stands tall as a leader in the streaming space. With the average spending around 25 hours a month streaming on Spotify, the also presents advertisers with a massive opportunity to reach millions of people around the world. through Spotify enables brands to create a personal connection with the end-users in moments when they are the most receptive-in a no swipe, no scroll environment.
are 15 or 30-second spots combined with a companion . These ads are served between songs during active sessions, ensuring a achieves 100 percent share of voice. give brands ownership of a clickable companion display unit, letting them extend their and drive traffic to a URL destination. In short, with , advertisers are able to prompt to take action immediately and with minimal effort.
Creating a d is as easy as do, re, mi. If you already have a pre-produced , simply upload it directly to -Spotify’s self-serve -from your computer by selecting ‘Upload file’ or from Asset library by selecting ‘add’ from the library. If you don’t have an , you can use Spotify’s free creative tools to make one from scratch. Step one involves finalizing the script and choosing the background . As a part of step two get the script recorded by a professional voice actor. Step three includes using Spotify’s sound mixing services to mix the sound and to produce digital . One can also use the ’s revision tools to easily change background , volume levels, and voiceover timing of the . Moreover, by using , advertisers can tap into the , reaching their by demographic or interest segment. For example, a local university could run ads about their upcoming information session on the or a business can run ads to create , targeting by geography and across relevant age groups as they listen to a or .
What goes into creating a compelling Spotify ?
There is a myriad of considerations to keep in mind while writing and producing , including budget, production time frame, time frame, ad objectives, and format, among other things. Some of the key points to keep in mind include:
Keep the ad copy content casual
Ensure your ad copy contains short sentences that sound the way people naturally talk. Start by clearly outlining what you want to say and how to say it. Things to keep in mind are: the script must tell a story and give a value proposition. The best make feel like they are learning about a product from a friend. Hence, it's equally important to keep the tone conversational to make the more personal and likable and to use effects or to enhance your message.
Zero in on one message
Avoid stuffing multiple messages into a single ad. What is the one thing you want your audience to do or think about? Share your information clearly and directly, making it easy for the to remember. Spotify recommends the script be 55-70 words max. If you need help structuring the ad, follow this outline: start with a hook to grab the listener’s attention, intro to introduce the and purpose, benefits to tell a story or share information about the event, sale, or promotion, wrap up with a reminder reminding the listener why this product is great for them, and a CTA that drives to take action with a strong CTA. Above all, get to the point at the very start and sell the benefits of your such as unique selling points (USPs) and promotions.
Tell your story with sound
Use a combination of background messaging. It is also important to ensure that the voiceover and are balanced and avoid using multiple voice actors. and sound effects should complement your message. and sound effects to animate your ad’s message and instantly conjure a mood to give context to the core message. For instance, if you’re selling meal kits, the ding of an oven timer or food sizzling can evoke images of cooking in a kitchen. Avoid loud noises or that will distract or take focus away from the point you’re making. Avoid annoying sound effects that can put off the audience and only use if it complements the
End with a call-to-action
If you want your to drive action or results, CTAs are crucial to driving action. Whatever you want your audience to do-visit a website, use an offer code, listen to a , or head to a retail store-say it clearly and concisely. Be as specific as possible. Tell the audience the exact steps they must take to learn more about your product and services. According to Spotify, ads with a direct call-to-action have three times higher click-through rates than those with none.
While working on , it's important to keep in mind the following requirements:
- File size should be under 1MB
- Length of the file must be less than 30 seconds
- File should be in mp3, wav, or OGG format
Last but not the least, keep transitions smooth by avoiding long pauses at the start. At the end of your ad, avoid long fade-outs or abrupt cuts. With limited time, every second counts.
So, where do AI voices come in?
Not only is the traditional process of creating an expensive and slow but it's also equally hard to find the right actors capable of verbalizing a script in a way that supports the commercial's message and has the highest possible chance to drive sales. This is where AI voices play their part. They help businesses design the perfect ad, without spending days or weeks and proactively modify the ad depending on their . With the help of AI voices, Spotify will be able to bring more -based recommendations and descriptions to users who are not looking at their screens-for example, those driving cars or listening to or podcasts while doing other activities and are not able to look at a screen.
Whether you’re just beginning to explore the creative potential of digital results, Murf has everything you need to create compelling Spotify . Murf Studio has an extensive range of features to help you build for Spotify's with ease. From lively and energetic voices to fun and relaxed tones, Murf studio has more than 120 voices covering all your ad requirements., or a seasoned sonic creator looking to boost
Making work with Murf
Creating an emotional connection with is necessary for any . With Murf’s AI voices, brands can create voice overs for ads that engage and cater to their needs seamlessly.
Creating pitch-perfect for Spotify is a simple five-step process with Murf:
Step 1: Upload an existing script or type in your script to Murf's text editor.
Step 2: Choose the voice of your choice from Murf's extensive library of 130+ AI voices that suits your ad profile and tonality.
Step 3: Use customization features offered by the Studio such as emphasis, pause, and pronunciation to add more aesthetic value to your ad.
Step 4: Select background from Murf's library of soundtracks (or) upload your own and sync it with the voiceover.
Step 5: Click on 'Build Spotify ad or ad on your account. ' to render the in the required . You are ready to upload the Ad as a
Without a doubt, there is a resurgence of interest in content and cannot ignore it. In fact, most production companies and businesses are looking for ways to reduce costs and increase production volumes at the same time. With platforms like Murf, can be confident of crafting an that will deliver tangible outcomes for the business. The possibilities are in fact endless with Murf’s text-to-speech solution for dynamic . So, what are you waiting for? Get started with creating that click with Murf Studio.