During the golden era of radio broadcasting, prominent figures like Edward R. Murrow and Rush Limbaugh set the standard for captivating narrations, using their distinctive voices to engage and inform vast audiences. The impact of their voices was undeniable, shaping public opinion and evoking strong…
Astonishingly, a Katz analysis of the latest MRI-Simmons COVID-19 Consumer Insights Study data finds radio is the most trusted medium, with 67% of adults deeming it trustworthy. Radio surpasses network TV (62%) and cable TV (61%) in trustworthiness. In America, 92% of the population still listens…
Radio broadcasting, a time-honored medium, has been an integral part of our lives for decades now. Since its inception, it has served as a reliable source of news, entertainment, and storytelling, captivating audiences with its ability to paint vivid imagery through the spoken word. As…
Marketing is a curious discipline, in that it sometimes influences user behaviour, and at other times follows in the wake of change. Marketing used to be the fortified stronghold of mega organisations and billion dollar soap to toothpaste conglomerates. Today everyone has done, or is…