text to speech

Advantages Of Using Text to Speech In Radio Broadcasting

Radio broadcasting, a time-honored medium, has been an integral part of our lives for decades now. Since its inception, it has served as a reliable source of news, entertainment, and storytelling, captivating audiences with its ability to paint vivid imagery through the spoken word.

As technology advances, radio broadcasting has kept up with the changing times to reshape how we consume and engage with radio content. One such evolution that has made inroads into broadcasting is text to speech (TTS) radio technology. With TTS, the boundaries of radio have expanded, giving rise to an innovative and increasingly prevalent approach to content delivery.

In this blog, we will understand how TTS has become increasingly prevalent in radio broadcasting and how it has changed the way we listen to and interact with radio programs. Right, let's get to it.

Table of Contents

Advantages of Text to Speech Radio Advertising

TTS allows broadcasters to streamline operations, reduce production costs, and cater to a wider audience by delivering content in multiple languages. Moreover, it allows for seamless integration of textual content (think: news articles, blog posts, and social media updates) into the spoken format, ensuring a rich and immersive experience for listeners.

In this section, we will deep-dive into the benefits of text to speech radio technology:

Improved Targeting 

With TTS radio technology, advertisers can target specific audiences by delivering personalized messages based on their demographics, interests, and behaviors. Consequently, the ads become more relevant to the listeners, which improves engagement and click-through rates.

Cost-Effective Tech

TTS technology eliminates the need for voice actors, recording studios, and other expensive equipment, which reduces the cost of producing ads. This makes it a cost-effective technology for radio advertisers on a tight budget.

Explore Murf for Free

Multilingual Support and Scalability

Another area where TTS technology excels is its ability to support multilingual capabilities. This enables broadcasters to reach diverse communities and global audiences.

Advertisers can seamlessly convert text to speech in multiple languages without separate voice recordings, thus expanding their reach and engagement.

Increased Efficiency 

Text to speech technology automates the process of converting written content into spoken words, saving valuable time and resources. Broadcasters can easily generate audio content from written scripts, news articles, or social media updates, resulting in faster production and content delivery.

Improved Content Delivery

Radio advertisers looking to deliver content clearly and concisely can benefit from TTS radio technology. Ensuring content accuracy increases the likelihood of messages being heard and understood by listeners.

Personalization and Localization 

TTS technology allows radio advertisers to personalize their message and deliver localized content for their target audience. Radio advertisers can increase engagement rates and overall campaign efficacy by tailoring their messaging to a specific geographic area or demographic.

Real-Time Updates 

If you want to make real-time updates and modifications to your audio content, TTS is for you. Advertisers can instantly change the ad script or replace the content with new ads and regenerate the voiceover in minutes. As a result, the information conveyed to listeners is always up-to-date and aligned with current events or promotions.

Improved Listener Experience 

Finally, by leveraging TTS, broadcasters can enhance the listener experience through natural-sounding voices and clear pronunciation. The technology also supports including expressive elements, such as emotions and intonations, making the content more engaging and captivating for the audience.

Challenges of TTS in Radio Broadcasting (And Effective Strategies To Tackle Them)

Moving on, let's explore the limitations of radio voice TTS. It's no secret that for radio broadcasting to work, it is important to have natural and clear audio for an optimum listening experience.

With advancements in technology, the use of TTS radio technology is gaining momentum. However, using TTS in radio broadcasting comes with its unique challenges and considerations, such as:

Clarity and Naturalness

Ensuring that the TTS output has clear and natural-sounding speech is tricky. Most TTS systems generate poorly synthesized audio that can easily irritate and turn off listeners, resulting in low conversions.

Delivering a Personalized and Relatable Experience

Maintaining a balance between a human voice and TTS content is the key to producing a personalized and relatable listening experience. Increased dependence on TTS can make the radio broadcast feel sterile and unengaging, increasing the chances of listener disinterest. 

Considering Speaker's Voice and Emotion

As TTS lacks the emotional intonation that humans can naturally convey through speech, selecting a speaker voice that matches the program's content is essential. This can be challenging.

Radio broadcasters must leverage the combined strengths of human talent and TTS to create a dynamic and captivating listening experience.

Intelligibility and Right Pronunciation

TTS technology uses a set of phonemes, which can sometimes lead to mispronunciation. Program makers should ensure that the TTS technology has adequate phonemic representations of the specified language(s) to avoid misleading and confusing listeners.

Consistency and Quality

TTS can have different voices and qualities. It's critical to ensure that the TTS technology used is consistent with the program's requirements to avoid discrepancies in quality and sound.

Top Seven Text to Speech Tools for Radio Broadcasting

1. Murf 

Murf is an AI voice generator that allows you to leverage realistic voiceovers. This AI-based tool offers access to 130+ AI male and female voices across multiple languages, tonalities, and gender. Murf eliminates the need for a radio broadcaster or presenter and automates the process of creating the required audio version of news, ads, or other information that needs to be communicated to the masses.

Key Highlights

  • Customization features such as emphasis, pause, and pronunciation add more depth and personality to your ad.

  • You can create advertising voiceovers for varying buyer personas and target markets by simply changing the script or voice.

  • You can create videos with voiceovers for social media marketing, YouTube audio ads, and Spotify audio ads, among others. 

  • AI voices across 20+ languages, such as Spanish, German, Russian, Italian, Japanese, Chinese, and more, enable multilingual content.

2. WellSaid Labs

WellSaid Labs is a leading AI voice platform that allows you to create voice overs, make edits, and update content using the same voices. In collaboration with a video avatar company, Super Hi-Fi, WellSaid Labs has created the first AI-powered DJ, ANDY, that leverages natural voice generation technology to create engaging, human-like voice content. ANDY was designed to enable creators, brands, and stations to use AI to grow their audiences. 

Key Highlights

  • Produce audio recordings that align with your branding and marketing goals at a fraction of the traditional cost of recording.

  • The platform can catch the intonations, pauses, and minute tonal changes in your copy and reflect them in speech.

Captivating audio advertisements can be created in three simple steps: Upload your script to WellSaid Labs TTS, choose the voice avatar that best suits your needs, and convert text into a high-quality audio recording ready for airtime. 

3. NaturalReader

Natural Reader is a free voice generator powered by an in-built OCR technology. This technology makes it incredibly simple and easy to extract text from scanned PDFs and photos. To enhance the user experience, NaturalReader also comes with a helpful Chrome extension. 

Key Highlights

  • You can use the platform to create high-quality radio ads, jingles, podcasts, and more, in minutes.

  • It offers the ability to add emotions and effects to your voiceover and bring it to life, such as cheerful, angry, friendly, and more.

Advanced Tunes enables users to add human-like inflections to their voice over audio, such as pauses, pitch, or emphasis to a keyword in a sentence.

4. Amazon Polly

Amazon Polly is a text to speech platform that leverages deep learning to deploy high-quality, natural-sounding human voices.

Key Highlights

The Newscaster Speaking Style feature helps synthesize voice that mimics a TV or Radio newscaster. This allows radio broadcasters to generate news articles or deliver flash briefing updates instantly instead of waiting for a radio presenter.

5. FakeYou

FakeYou is another community-driven robust text to voice software. With FakeYou, you can add a layer of fun to your radio jingles or ads by simply using the AI voice of your favorite characters, such as Deadpool or Harry Potter, or Sponge Bob.

Key Benefits

Users can use FakeYou's 'Voice to Voice' tool to change the voice of an existing recording or your own voice into your favorite characters.

6. TTS Reader

TTS Reader empowers radio broadcasters with efficient and reliable TTS conversions, customizable voice settings, multilingual support, and dynamic content adaptation. 

Key Benefits

With the tool, radio broadcasters can convert text in their ad scripts into multilingual content across languages such as Italian, Korean, Portuguese, and more.

7. Lovo AI

Lovo AI text to voice platform offers a super-rich feature set with realistic AI voices.

Key Highlights

  • Genny by LOVO lets you produce AI voice overs for a wide range of use cases, including marketing and advertising your products/services on the radio.

  • Key features for styling voiceovers such as:

    • Adding emphasis to draw attention to specific words

    • Adjusting speed to create a rhythm as per the scenario

    • Using Pitch Control to better control the voice over's flow

    • Adding pauses to create a dramatic effect

    • Using Pronunciation Editor to make the voice more natural sounding

Why Murf is the Best Text to Speech Software For Radio Broadcasting? 

Murf is not just another TTS software it's a game-changer for radio broadcasting. It offers a host of stand-out features for radio broadcasters seeking to deliver exceptional audio experiences:

Text to Natural Sounding Speech

With Murf, you can quickly and easily convert your written text to a lifelike human voice that can be broadcasted on the radio in a jiffy. This feature saves time, cost, and effort while providing the same quality of audio that traditional voiceovers bring.

Voice Cloning

Another groundbreaking feature of Murf, voice cloning, helps you to create custom natural sounding voices that match your radio station's branding. You can give your broadcasts a unique identity by personalizing the voice characteristics, including tone, accent, and pacing. This feature is for you if you want to build a strong connection with your audience and establish a distinct, recognizable voice for your station.

Voice Over Video

This feature lets you add voiceovers to your videos while polishing the audio with specific effects like equalizers and noise reduction. You can also seamlessly synchronize the audio with relevant video footage and deliver a multimedia experience that keeps your audience engaged.

Voice Changer

For those wanting versatility, Murf introduces its innovative voice changer ai functionality. You can add a touch of creativity and entertainment to your radio shows by modifying voices in real time.

Whether for comedic skits, character impersonations, or special effects, Murf's voice changer opens up a world of possibilities to bring your broadcasts to life. This feature allows you to fine-tune your voice in a number of ways, ranging from simple pitch adjustments to complete gender changes.

Without a doubt, Murf is a frontrunner in text to radio. Try the software to unlock limitless audio possibilities for your radio station. 


Is it possible to integrate text to speech with live broadcasts?

Yes, it is possible to integrate TTS with live broadcasts. It allows you to engage in the real-time conversion of text into spoken words, ensuring accessibility and flexibility in delivering content.

Can text to speech be customized to match the branding of a radio station?

Yes, TTS can be customized to match the branding of a radio station by adjusting voice characteristics such as tone, accent, and pacing. This ensures a cohesive and consistent brand experience.

What is the top TTS software for radio broadcasting?

Some popular TTS software options for radio broadcasting include Murf, WellSaid Labs, and more. These TTS radio software can offer a range of high-quality voices and flexible integration options for broadcasters.