AI marketing tools ⁽²⁾

With technological advances on a steep rise, several businesses are rapidly adopting intelligent solutions to promote operational efficiency and enhance customer experience. Among such tools are artificial intelligence marketing platforms, which in essence, are software that leverage AI technology to perform tasks and help marketers…

Just a decade ago, the skepticism surrounding AI adoption in marketing was fairly high. The technology was relatively new, and marketers were unsure of its capabilities. They were also concerned about privacy issues associated with collecting data and the cost of AI-powered marketing initiatives. Cut…