radio advertisement examples (2)

Benefits of Text to Speech in Radio Advertisement

Astonishingly, a Katz analysis of the latest MRI-Simmons COVID-19 Consumer Insights Study data finds radio is the most trusted medium, with 67% of adults deeming it trustworthy. Radio surpasses network TV (62%) and cable TV (61%) in trustworthiness. In America, 92% of the population still listens…

Brand voices to create riveting marketing voice overs

Marketing is a curious discipline, in that it sometimes influences user behaviour, and at other times follows in the wake of change. Marketing used to be the fortified stronghold of mega organisations and billion dollar soap to toothpaste conglomerates. Today everyone has done, or is…