Localization ⁽²²⁾

Imagine watching a critically acclaimed blockbuster movie making headlines in a language you don’t understand. Worst yet, the subtitles don’t make sense. How would you feel? Frustrated? Confused? Bored? While watching a movie is a leisurely activity, imagine if your potential customers were experiencing the…

When translated into Chinese, KFC’s classic “Finger-Lickin’ Good” slogan reads as “Eat Your Fingers Off.” Well, that’s certainly not very tasty. Similarly, Coors’ “turn it loose” slogan in Spanish became “suffer from diarrhea.” Evidently, these translated advertisements failed to resonate with the local audience, resulting…