brand voice ⁽²⁾

In today’s interconnected world, brands are no longer confined by borders. A catchy slogan in one country might fall flat or worse, offend in another. This is where brand localization steps in, transforming global brands into relatable, culturally resonant entities for diverse markets. As businesses…

Marketing is a curious discipline, in that it sometimes influences user behaviour, and at other times follows in the wake of change. Marketing used to be the fortified stronghold of mega organisations and billion dollar soap to toothpaste conglomerates. Today everyone has done, or is…