Imagine a scenario where your business has been commissioned to translate a popular audiobook into multiple languages. The audiobook business is booming worldwide, and you don’t want to miss out on this opportunity. While you are eager to take the project on, the resources required…
Do you want to know how your brand can humanize itself and connect better with a global audience? Through language. Brands that give their target audience the freedom to connect with them in the language of their choice are often well received. Even within the…
Looking to take your business worldwide? The secret is simple: talk to people in their language. It’s about understanding and being understood by everyone, everywhere. Let’s think about a simple example. If you have a website that sells books and it’s all in English, only…
Effective communication has become critical in today’s interconnected world. Whether you’re a globetrotting adventurer, a language enthusiast, or someone seeking digital content accessibility, the ability to bridge linguistic gaps is vital. Fortunately, the advent of text to speech translation apps has radically transformed our ability…
In a remarkable feat that sounds straight out of science fiction, an AI recently translated ancient 5,000-year-old cuneiform tablets in mere minutes, vividly illustrating how far we’ve come in terms of AI translation tools. Today, these tools are more than mere word-for-word translators; they represent a leap…
In the interconnected world of today, a single misstep in communication can have far-reaching consequences. The story of PepsiCo’s infamous blunder in the early 1990s serves as a striking reminder of the pivotal role that effective communication plays when expanding into new markets. The soft…
Amazon, the world’s eCommerce juggernaut, has redefined the way we shop. With its virtual shelves stretching across continents, Amazon’s success is deeply intertwined with its ability to speak the language of its customers. When a customer in Tokyo searches for the latest gadgets or a…
When translated into Chinese, KFC’s classic “Finger-Lickin’ Good” slogan reads as “Eat Your Fingers Off.” Well, that’s certainly not very tasty. Similarly, Coors’ “turn it loose” slogan in Spanish became “suffer from diarrhea.” Evidently, these translated advertisements failed to resonate with the local audience, resulting…