AI voice agents built for CX and Sales

An AI voice agent is a software that uses artificial intelligence to talk and handle real life conversations with humans in a natural way. It uses speech-to-text, large language models and text-to-speech technology to listen, understand, remembers context and replies aptly to execute backend tasks such as appointment booking, lead qualification, order look ups and even updation of records.

Murf combines a real-time voice engine, intent understanding, workflow logic, and live integrations. On a call, the voice agent understands the caller, responds in under 800ms, updates your connected systems, and transfers to a human with context.

Yes. You control the voice, tone, persona, opening greeting, language, conversation flow, knowledge sources, escalation rules, and connected tools so that the agent matches your brand and follows your existing process.

AI voice agents can answer inbound calls, place outbound calls, qualify leads, book appointments, send reminders, collect information, update CRM records, create tickets, and route complex calls to the right person. Agents can speak multiple languages for international customers, so that calls are answered during peak hours, after-hours and on holidays - ensuring your business does not miss a lead.

Yes. Murf connects to CRMs, calendars, phone lines, telephony, help desks, payment systems, and custom APIs. The agent pulls customer context during the call and writes outcomes back automatically, so records stay current without manual logging.

Yes. You set handoff rules based on intent, urgency, sentiment, or account tier. When a call transfers, your team receives the full context and summary, ensuring that the customer does not have to repeat themselves, especially during escalations.

IVR runs on keypad presses and fixed menus. An AI voice agent understands natural speech, handles back-and-forth conversations, manages edge cases, and takes action mid-call like booking a meeting or updating a record. IVR routes; a voice agent resolves.

Murf is designed for business and enterprise use cases with controls for data protection, access, retention, and auditability. Final security and compliance requirements should be reviewed based on your industry, region, and deployment needs.

AI voice agents are useful for sales teams, customer support teams, reception desks, clinics, admissions offices, salons, local service businesses, lending teams, and any business that handles repetitive or high-volume phone conversations.

Most teams should start with one high-value workflow, such as missed-call follow-up, lead qualification, appointment booking, or customer support. Once the first workflow is tested, you can expand into more call types and channels.