Read Nestle Case Study

Overview

As a global leader in food and beverages, Nestle places strong emphasis on continuous innovation and rapid adoption of new technologies. At the heart of this effort, the IT Innovation and Enterprise Architecture team communicates technology advancements across the organization and equips employees with the skills to adopt emerging tools effectively. To scale this mission, the team required an efficient, cost-effective way to produce high-quality training and communication content for a diverse international workforce. Murf AI provided the solution by streamlining content creation, reducing production timelines, and enabling seamless multilingual delivery with consistent, natural-sounding voices.

About Nestle

Industry

Food & Beverage

Murf Products

Murf X Canva Integration

Primary Offering

Food and beverage products with a portfolio of over 2,000 brands across categories such as nutrition, health, wellness, coffee, pet care, and dairy

Business Challenge

Scaling high-quality communication content in a cost and time effective manner for diverse global audiences.

Key Results

30% reduction in voiceover production time

Voiceovers created in minutes instead of hours

Multilingual voiceovers delivered across multiple languages and regional accents

The Change Maker

Maria Crosas

Product Manager at Nestle

Maria Crosas, Product Manager at Nestle, identified the need for a faster, more scalable approach to content creation. With a forward-thinking mindset and curiosity to adopt AI-driven solutions, she introduced Murf into the team’s workflow to address production inefficiencies. The result: streamlined processes, shorter timelines, and agile, multi-language content delivery to Nestle’s global workforce.

Challenge

Time-Consuming Content Creation

Traditional methods for producing video content, particularly voiceovers, were slow, labor-intensive, and required extensive planning, especially when projects needed to be delivered on short notice.

“Usually, it would take me, what, like six hours to produce this.”

~ Maria

Iteration Cycles Reduced Agility

Feedback loops and multiple rounds of revisions slowed down production, as each change often required restarting the process from scratch. This not only slowed down delivery but also limited the team’s ability to respond quickly to business needs.

Dependence on External Resources Created Bottlenecks

The team frequently had to rely on colleagues or external vendors for voiceovers and content production tasks. This dependence constrained agility and created scheduling conflicts that limited speed.

Multi-Language Requirements Increased Complexity

Serving a workforce spread across countries required content in multiple languages and accents. With traditional methods, creating localised versions meant starting production almost from scratch, multiplying both cost and effort.

Solution

30% Faster Voiceover Production

Murf accelerated production timelines significantly. Routine projects saw an average 30% reduction in creation time, while tasks that once required up to six hours could now be completed in just minutes enabling faster turnarounds and greater operational efficiency.

Agile Iteration with Instant Feedback Integration

Murf enabled rapid updates by allowing scripts to be revised and re-voiced instantly, cutting turnaround times and accelerating delivery without restarting production from scratch.

“With Murf, we have experienced a new level of agility. Once we deliver content, we can quickly adapt and integrate any feedback we receive.”

~ Maria

Seamless Workflow in Canva

Integration with Canva enabled the team to manage end-to-end production in one place, eliminating the need to switch between multiple tools or add extra steps.

Natural, Localised Voices at Scale

With high-quality, natural-sounding voices available in multiple languages and English dialects (US, UK, Australian), the team could deliver consistent global content while tailoring tone and localisation to regional audiences.

Autonomous Voiceover Production

With Murf, the team gained full control over voiceover production, enabling them to manage timelines, costs, and output independently.

The Murf Difference for Maria

Maria Crosas describes Murf AI as “curious, efficient, and supportive,”. For her, Murf has become less of a tool and more of a team member.

Natural Voice Quality for Professionalism

Murf’s natural-sounding, adaptable voices met Nestle’s standards for professionalism. The ability to avoid robotic tones ensured engaging, credible communications with teams across the world

Seamless Workflow Integration

Direct integration with Canva streamlined the production process.

“I just copy the text from Word, paste it there, drag the voice underneath the video, and I can do everything in the same place.”

~ Maria

Scalability Through Multi-Language Capability

Murf’s extensive language library allowed the team at Nestle to deliver content that was both globally consistent and regionally localised.

"Because it’s scalable, flexible, and offers multiple languages to leverage, you can serve global audiences while localizing content at the regional level."

~ Maria

Impact

Significant Time Savings

The 30% reduction in voiceover creation time unlocked valuable hours across content projects, allowing the team to accelerate delivery while dedicating more focus to strategic initiatives.

Integrated Production Ecosystem

Through its integration with Canva, Murf enabled a cohesive, end-to-end production workflow. By unifying voiceover and design in a single environment, Nestle reduced handoffs and accelerated content readiness. What previously required multiple tools is now completed in one streamlined workflow.

Global Reach with Local Relevance

Murf’s natural, adaptable voices and extensive language options allow engagement with a diverse global workforce through professional, localized content tailored to regional dialects and cultures.

In-House Agility and Control

Bringing voiceover production entirely in-house gave the team strategic autonomy, enabling them to respond instantly to urgent communication needs while maintaining complete control over project timelines and output.

How Murf AI Helped Nestle Streamline Voiceover Production

Overview

About Nestle

Key Results

The Change Maker

Challenge

Solution

The Murf Difference for Maria

Impact

Thank you!

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