AI SDR that qualifies Leads and books Meetings
AI SDR that qualifies leads, does outbound prospecting and books meetings for your Account Executives. Engage inbound leads, qualify prospects, book meetings, and route sales-ready buyers with a voice that sounds human. Murf’s AI voice agents handle the setup, call flows, integrations, and optimization for you - so your sales team never misses a high-intent lead.
For Sales Teams That Need Every Lead Engaged
Trusted by teams of all sizes across SaaS, finance, healthcare, real estate, education, professional services, and other industries.
7x
More Likely to
qualify leads
<600ms
Response
latency
70%
Less time spent
on non-selling tasks
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Qualify and Convert More Leads With Murf’s AI SDR
Lead Qualification
Let Murf’s AI SDR ask the right discovery questions, capture buyer intent, identify fit, and qualify leads based on your sales criteria. Murf turns conversation into lead generation.
Demo Booking
Turn demo requests into booked meetings without manual back-and-forth. Murf checks availability, confirms buyer details, schedules meetings, and sends confirmation through your connected calendar, CRM, email, SMS, or workflow tools.
Inbound Lead Follow-Up
Responds instantly when a prospect fills out a form, requests pricing, calls your business, or downloads a high-intent asset. Murf starts a real conversation while purchase intent is still fresh with a personalized outreach.
Outbound Sales Calls
Use Murf’s AI SDR agent for outbound calling, lead reactivation, event follow-ups, webinar outreach, trial nudges, and appointment setting. The agent follows your script, adapts to buyer responses, and escalates qualified prospects to your sales team.
FAQ and Objection Handling
Answer common sales questions about pricing, plans, product fit, implementation, integrations, security, and next steps. Murf’s AI voice agents help prospects get the information they need without waiting for a human SDR to respond.
Custom Analytics
Murf logs every conversation, generates call summaries, captures qualification details, and shares call outcomes for review. Track lead quality, meeting intent, objections, campaign performance, and conversation trends across your AI SDR workflows.4
AI SDR That Turns Every Sales Conversation Into Pipeline
Integrates With Existing Systems
Connect Murf’s AI SDR with your CRM, calendar, telephony setup, automation tools, workflow systems, and preferred LLM. Murf fits into your existing revenue stack instead of forcing your sales team to switch platforms.
Natural Voice & Multilingual support
Choose from 200+ voices across 35+ languages or clone your own brand voice. Our AI SDR understands and speaks regional accents and dialects like a real human receptionist.
Built to Scale
Whether you receive 10 or 10,000 calls during peak hours, Murf's AI SDR supports high volumes with low latency, fallback flows, elastic capacity, and 99% uptime. Scale call volumes without scaling cost.
Edge Case Handling
Custom orchestration helps Murf handle complex buyer responses, objections, unclear answers, rescheduling requests, and multi-turn conversations. When human intervention is needed, Murf can transfer the call, share context, and help your team continue without starting over.
Purpose-Built AI SDR
Murf is not a basic chatbot or a generic phone automation tool retrofitted for sales. It is an AI voice agent built for real-world sales development workflows - lead qualification, meeting booking, CRM updates, follow-ups, and human handoffs.
End-to-End Setup
We help design your AI SDR call flows, customize sales scripts, configure lead scoring, connect systems, test real buyer scenarios, and optimize the agent before launch. Your team gets an AI SDR workflow built around how you already sell.
How It Works
1.
Build
Share your sales goals, ICP, qualification criteria, FAQs, objection-handling guidelines, routing rules, and meeting booking process. Murf helps turn them into structured AI SDR flows.
2.
Connect
Murf connects with your CRM, calendar, business phone setup, marketing automation tools, APIs, or preferred LLM. You keep your current revenue stack while adding AI-powered sales conversations on top.
3.
Improve
Review call transcripts, summaries, objections, buyer intent, meeting outcomes, and missed opportunities. Murf helps optimize the experience so your AI SDR gets better over time.
Traditional SDRs vs Murf's AI SDR
MURF AI VOICE AGENT
Built for Various Use Cases
SaaS
Qualify demo requests, follow up with trial users, answer product questions, route enterprise leads, and help account executives focus on sales-ready opportunities.
Financial Services
Qualify loan, insurance, investment, or advisory inquiries, capture required details, answer common questions, and route high-intent prospects to the right sales team.
Real Estate
Call new buyer or seller leads, qualify budget and location preferences, schedule property inquiries, and route prospects to agents with full conversation context.
Healthcare
Handle service inquiries, qualify patient interest, collect intake details, answer common questions, and escalate sensitive conversations to the right team.
Education
Follow up with course, program, or admissions inquiries, qualify student interest, answer enrollment questions, and book consultation calls.
Professional Services
Qualify consultation requests, capture project requirements, route leads by service line, and schedule discovery calls for legal, consulting, accounting, or agency teams.
Enterprise-grade Security
Voice streams, transcripts, and call metadata are protected in transit and at rest, helping your team manage customer conversations securely.
Murf supports enterprise-grade access controls, audit trails, role-based permissions, and governance workflows for teams in regulated industries.
Customer conversations are handled with strict data governance. Murf does not use your customer data to train shared models.
Murf Integrations
FAQs
For any further questions,
send us a message at support@murf.ai
What is an AI SDR? How do AI SDRs work?
An AI SDR is an AI-powered sales development representative that automates early sales conversations such as lead qualification, inbound follow-up, outbound calling, meeting booking, CRM updates, and sales handoffs. It helps revenue teams engage more prospects without manually handling every first-touch conversation.
What does an AI SDR agent do for outreach?
An AI SDR can cold outreach, send personalized outreach messages as an initial setup. An AI SDR agent can call leads, answer inbound sales inquiries, ask discovery questions, qualify prospects, handle common objections, schedule meetings, update your CRM, and route qualified buyers to the right sales rep.
Is an AI SDR the same as AI sales agent?
Not exactly. An AI SDR is a type of AI sales agent focused on top-of-funnel sales tasks such as lead qualification, outreach, follow-ups, and meeting booking. An AI sales agent is a broader term that can include AI tools for prospecting, customer relationships, sales support, and even closing assistance. Simply put, every AI SDR can be considered an AI sales agent, but not every AI sales agent works like an SDR.
How is an AI SDR different from a chatbot?
A chatbot usually handles text-based website conversations. Murf’s AI SDR is a voice-based AI agent that can speak with prospects over the phone, understand intent, qualify leads, book meetings, and trigger actions across connected sales systems.
Can Murf work as an outbound AI SDR?
Yes. Murf can connect with your calendar to check availability, schedule meetings, reschedule calls, and send confirmations to prospects and reps.
Does Murf integrate with my CRM?
Yes. Murf can connect with CRMs, calendars, telephony platforms, workflow systems, custom APIs, and bring-your-own-LLM setups.
What happens if Murf cannot answer a question?
Murf can transfer the call to a human rep, take a detailed message, or trigger a follow-up based on your rules. The handoff includes lead context, so your team knows what the prospect needs.
What makes Murf one of the best AI SDR tools?
Murf combines natural AI voices, fast voice response, managed setup, CRM and calendar integrations, human escalation, analytics, and scalable call handling. Murf does not just give you software - it helps deploy the AI SDR workflow with you.
Is Murf secure for sales conversations?
Yes. Murf supports enterprise-grade security, role-based access, audit trails, encryption, and privacy controls. For regulated industries, workflows can be configured around consent, escalation, and data-handling requirements.
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