AI Voice Agents for Retail
Voice AI for inbound and outbound retail calls that answer customer inquiries, check store information, support order workflows, update CRM records, and escalate complex conversations with full context with data driven insights - so that your sales teams are optimising operations and delivering customer satisfaction.
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AI Agents Powering Real Conversations
Trusted by 1,000+ teams of all sizes across healthcare, finance, retail, real estate, customer support, and other industries.
20 – 40%
fewer
routine calls
20 – 50%
routine
call containment
30%
missed-calls
reduction
AI Phone Calls for Retail Workflows
Listen to demo phone calls across the retail workflows your team handles most often from customer natural conversations to store support, order updates, data driven insights, and human handoff without losing context
Store Information and Product Inquiry Customer Support
Answer customer calls about store locations, business hours, product availability, order status, return policies, and ongoing promotions without increasing wait times. The best AI voice agents can use approved retail context, customer data, and real-time data from existing systems to respond clearly, then route complex queries to human agents when needed.
•Answer inbound calls about store locations, hours, product details, and policy questions
• Use natural language processing and speech recognition to understand customer inquiries
• Pull approved product, order, or store information from connected systems
• Reduce repetitive tasks for customer service AI agents during high call volumes
• Route sensitive, complex, or account-specific questions to human agents
Order Updates, Returns, Post-Purchase Support & Inventory Management
Help customers get quick answers after they buy. Murf can support natural conversation calls around order tracking, delivery status, returns, exchanges, refunds, and post-purchase questions, helping retail teams improve customer satisfaction without adding more manual tasks for support teams.
• Answer customer calls about order status, shipping timelines, and return steps
• Track and handle inventory in real time and automatically trigger inventory ordering and stock control.
• Update CRM records or support tickets after each interaction
• Capture call outcomes, customer preferences, and next-step requirements
• Escalate exceptions, complaints, or sensitive data requests to human agents
• Maintain consistent service quality across routine calls and peak seasons
Personalised Follow-Up and Sales Calls To Lower Costs
Use outbound calls to reconnect with customers after abandoned inquiries, store visits, product interest, or campaign responses. The voice AI agent can qualify leads, capture customer preferences, update lead status, and trigger personalised follow-up so sales teams and sales managers can focus on high-value customer interactions.
• Make outbound calls, cold calls, callbacks, and sales inquiries
• Qualify leads based on purchase intent, product interest, budget, and timeline
• Capture customer preferences and update CRM records after each call
• Route hot leads or high-intent customers to the sales team
• Support batch calling while keeping full control over scripts, tone, and escalation rules
High-Volume Call Routing and Peak Season Support & Wait Time Reduction
Handle surges in call volumes during sales events, holidays, product launches, delivery delays, and store promotions. Murf’s retail AI agents can manage concurrent calls, reduce calls, answer routine questions, and route callers based on intent, urgency, and customer journey stage.
• Manage concurrent calls without increasing wait times
• Route calls by intent, location, issue type, or customer profile
• Capture call data and generate summaries for follow-up tasks
• Support human-like conversations even in real-world scenarios with background noise
• Escalate high-risk, sensitive, or complex conversations for human intervention
AI Phone Calls for Various Use Cases
Listen to our demo phone calls across the workflows our customers run the most.
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End-to-End Voice AI Workflow
Smart Call Routing
Route calls by intent, urgency, or context wherever human intervention is required. Use AI for structured, repeatable conversations - and seamlessly escalate complex, open-ended, or emotionally sensitive situations through human agent handoffs.
Persona & Tone Control
Set how each agents sounds across different moments - friendly, calm, confident, or careful. Use Murf's AI voice cloning capabilities and optimize your own brand voice to keep every interaction consistent and recognizable. Switch between multiple languages in the same sentence.
Works With Your Stack
Connect Murf to your existing tools via APIs and webhooks. Bring your own LLM, integrate with your CRM, dialer, and communication tools, and orchestrate workflows across systems to match how your business operates.
Real-Time Function Calling
Pull customer data, update records, book appointments, process payments, transfer calls - all triggered mid-conversation through Murf's function calling layer.
What are Murf's Voice Agents?
Integrations
helpdesk, calendar, payment systems, and internal systems through native integrations and REST APIs.
One Platform. Every Customer Channel.
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Call
Inbound/outbound voice calls
Chat
Website or app live chat
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Message
SMS & WhatsApp
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API / Email
Trigger agents via email
Built for Developers. Simplified for Operators.
Use Murf’s APIs and SDKs to connect your conversational ai agent to the systems, data, and workflows your business runs on.
Operators can refine prompts, tone, escalation rules, and reporting without rebuilding the entire setup.
Powerful SDK
Create agents, handle inbound calls, trigger outbound calls, manage voice settings, fetch transcripts, and connect workflows through developer-friendly APIs.
Integrate with Native Stack
Use the model stack your team prefers and connect it with Murf’s voice and call experience.
Low-latency Orchestration
Keep speech recognition, reasoning, and voice output moving fast enough for live conversations.
Knowledge Grounding
Connect approved documents, FAQs, policies, help center content, and internal knowledge so agents answer with the right context.
Enterprise-Ready AI Voice Agents for High Call
Volume Teams
Murf gives teams complete control to deploy AI voice agents at scale - with data protection, access controls, auditability, and
flexible deployment options for complex business environments.
Stringent Access Control
Two-factor authentication, role-based access, and regular audits secure enterprise data. We ensure consistent protection across all access points.
Advanced Data Protection
End-to-end encryption protects data in transit and at rest. TLS, HTTPS, and physical layer security ensure complete network protection.
Security and Compliance
SOC 2, ISO 27001, GDPR and HIPAA compliance drive strong data protection.Our framework enables secure, private content creation.
Not Just a Template. Purpose-built Agents
that Sound Human.
Customize every detail - from conversation flow to responses and actions.
Built to match your business, end to end.
FAQs
For any further questions,
send us a message at support@murf.ai
AI voice agents like Murf AI are conversational AI assistants that handle voice calls across customer service, sales, store support, order updates, and follow-up workflows. They use artificial intelligence, speech recognition, natural language processing, customer data, and approved business context to support human-like conversations while escalating complex issues to humans.
For various business outcomes, AI voice agent have different types - they can be classified as chatbots, virtual assistants, AI powered personal shoppers, AI voice agents, and even merchandising agents. Each of these retail AI agents provide a variety of valuable insights. For example, chatbots and virtual assistants help with online customer experience interactions using generative AI.
A retail AI voice agent can answer routine inquiries, reduce wait times, handle a live call, route calls faster, and keep service quality consistent during high call volumes. This improves the customer journey by helping shoppers get answers without waiting for customer service agents to become available.
The best AI voice agents such as Murf can automate calls for store information, product inquiries, order updates, returns, appointment scheduling and more. These virtual assistants are best used for repetitive tasks and routine tasks, while humans handle sensitive, complex, or high-value conversations.
Yes. AI voice agents integrate with CRMs, telephony systems, calendars, support tools, automation platforms, product databases, and internal systems through APIs and workflow connections. This helps retail teams update CRM records, capture call outcomes, trigger follow-up tasks, and keep customer interactions connected across channels.
Yes. Murf can support sales calls and outbound follow-up by asking approved questions about customer preferences, product interest, purchase timeline, budget, and intent. The AI voice agent can qualify leads, update lead status, and route hot leads to sales teams so human agents focus on conversations more likely to convert.
Murf is built for enterprise deployments with access controls, encryption, compliance-focused security practices, and configurable workflows. For sensitive data, retailers can define what the AI voice agent should collect, what it should avoid, and when the conversation should move to human intervention.
No. AI voice agents are best used to reduce repetitive manual tasks, automate routine calls, manage agent performance, and support operational efficiency. Customer service agents and human teams should still handle complex queries, sensitive issues, complaints, escalations, and customer interactions that require judgment, empathy, or exception handling.
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