AI Voice Agents
Customized for Every Customer Call
AI voice agents for your business that answer calls, qualify leads, book meetings, follow up with customers, and route complex conversations to your team. Build production-ready AI voice agents that are customizable, context-aware and deliver high-speed conversations for your customers.
The solution of choice for 300+ Forbes 2000 companies
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One Platform. Every Conversation.
Context-aware conversations that are built to talk to your customers. Customize your agent’s voice,
language, tone and role - so that your interactions stay consistent and evolve over time.
Why Murf for AI Voice Agents?
Design Conversations that Match How Your Business Actually Works
Murf helps you build AI voice agents in 35+ languages that are tailored to your business - from how conversations flow to how responses are handled. Every interaction is shaped around your workflows, knowledge, and preferences, so the agent feels like a natural extension of your team, not just a generic AI agent solution.
• Customize every conversation flow & turn-taking
• Use RAG, internal knowledge, policies & FAQs to guide responses
• Build custom workflows & features to match business needs
• Deliver multilingual conversations that sound natural and human

Measure Every Conversation and Improve Every Workflow
Every call gives you insight. Murf helps teams understand what happened, why it happened, and what to improve next - from transcripts and summaries to conversion outcomes, drop-offs, and sentiment across conversations.
• Identify where conversations drop off or require human handoff
• Compare performance across different call workflows or agents
• Track how quickly leads are contacted and converted
• Refine scripts and responses based on real customer behavior
• Conduct A/B & Automated Testing before going live
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Low-latency Calls that Feel Natural
Customers expect quick answers, natural pauses, and smooth turn-taking. Built for real-time voice conversations, Murf’s AI voice agents respond emotionally and quickly to handle interruptions, and keep calls moving without awkward delays. Murf delivers ultra-realistic conversational voices with voice cloning capabilities.
• Answer inbound calls instantly - no queues or hold time
• Jump into live conversations without breaking flow during interruptions
• Handle time-sensitive scenarios like lead follow-ups or booking confirmations
• Sub-600 ms latency. Powered by Murf Falcon, the fastest and most efficient TTS API

Connect Every Call to Your Business Context
AI voice agents that can do more than just answer questions. Connect it to your CRM, calendar, database, knowledge base, telephony, helpdesk, or internal tools so it can fetch customer details, update records, book meetings, trigger follow-ups, and hand off conversations with full context.
• Pull customer information during the call
• Update lead status, orders, notes, tickets during support calls
• Book, cancel, or reschedule appointments
• Trigger SMS, email, or send workflow follow-ups after missed calls

Advanced Features for Smarter Conversations
Smart Call Routing
Route callers by intent, urgency, or context. Use AI for structured, repeatable conversations - and seamlessly escalate complex, open-ended, or emotionally sensitive situations through human agent handoffs.
Persona & Tone Control
Set how each agents sounds across different moments - friendly, calm, confident, or careful. Use Murf's AI voice cloning capabilities and optimize your own brand voice to keep every interaction consistent and recognizable. Switch between multiple languages in the same sentence.
Works With Your Stack
Connect Murf to your existing tools via APIs and webhooks. Bring your own LLM, integrate with your CRM, dialer, and communication tools, and orchestrate workflows across systems to match how your business operates.
Empathy-Heavy Conversations
Some conversations need more than speed - they need sensitivity. Murf AI voice agents can adapt to different situations and tones in real time, supporting emotionally aware interactions across a range of scenarios - ensuring high-stakes moments are seamlessly routed to the right human agents.
Murf Integrations
tools, helpdesks, databases, payment systems, and custom internal tools so every conversation can lead to action
One AI Voice Agent. Every Customer Channel.
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Call
Inbound/outbound voice calls

Chat
Website or app live chat
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Message
SMS & WhatsApp
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API / Email
Trigger agents via email
Built for Developers. Simplified for Operators.
Use Murf’s APIs and SDKs to connect your AI voice agent to the systems, data, and workflows your business runs on.
Operators can refine prompts, tone, escalation rules, and reporting without rebuilding the entire setup.
Powerful SDK
Create agents, trigger calls, manage voice settings, fetch transcripts, and connect workflows through developer-friendly APIs.
Integrate with Native Stack
Use the model stack your team prefers and connect it with Murf’s voice and call experience.
Low-latency Orchestration
Keep speech recognition, reasoning, and voice output moving fast enough for live conversations.
Knowledge Grounding
Connect approved documents, FAQs, policies, help center content, and internal knowledge so agents answer with the right context.

Enterprise-Ready AI Voice Agents for
High-Volume Teams
Murf gives teams the controls they need to deploy AI voice agents responsibly - with data protection, access controls, auditability, and flexible deployment options for complex business environments.
Stringent Access Control
Two-factor authentication, role-based access, and regular audits secure enterprise data. We ensure consistent protection across all access points.
Advanced Data Protection
End-to-end encryption protects data in transit and at rest. TLS, HTTPS, and physical layer security ensure complete network protection.
Security and Compliance
SOC 2, ISO 27001, GDPR and HIPAA compliance drive strong data protection.Our framework enables secure, private content creation.
Not Just a Template. A Fully Customized
AI Voice Agent for Your Business.
Customize every detail - from conversation flow to responses and actions.
Built to match your business, end to end.
FAQs
For any further questions,
send us a message at support@murf.ai
An AI voice agent is a software-based calling assistant that can speak with customers, understand what they need, respond naturally, take actions, and route conversations to humans when needed. Businesses use AI voice agents for support, sales, reception, appointment booking, reminders, and customer follow-up.
Murf combines natural voice, conversation intelligence, workflow logic, and integrations so your agent can understand callers, respond in real time, access business context, update systems, and hand off calls with a summary when needed.
Yes. You can customize the agent’s voice, tone, role, language, greeting, conversation flow, questions, knowledge sources, escalation rules, and connected tools. This helps the agent match your brand and your business process.
An AI voice agent can answer inbound calls, qualify leads, book appointments, follow up with customers, send reminders, collect information, update CRM records, create support tickets, and route complex calls to the right human agent.
Yes. Murf can connect with CRMs, calendars, telephony systems, helpdesks, databases, automation tools, and custom APIs so call outcomes and customer details stay synced with your existing workflow.
Yes. You can set handoff rules based on customer intent, urgency, sentiment, account type, workflow stage, or specific phrases. When the call is transferred, your team can receive the conversation context and summary.
Traditional IVR usually depends on menu options and fixed call paths. An AI voice agent can understand natural speech, ask follow-up questions, handle more flexible conversations, and take actions like booking meetings or updating records.
Murf is designed for business and enterprise use cases with controls for data protection, access, retention, and auditability. Final security and compliance requirements should be reviewed based on your industry, region, and deployment needs.
AI voice agents are useful for sales teams, customer support teams, reception desks, clinics, admissions offices, salons, local service businesses, lending teams, and any business that handles repetitive or high-volume phone conversations.
Most teams should start with one high-value workflow, such as missed-call follow-up, lead qualification, appointment booking, or customer support. Once the first workflow is tested, you can expand into more call types and channels.
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