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AI voice agents built for CX and Sales
The AI voice agent platform for inbound and outbound calls - closing support tickets, qualifying leads, booking appointments, updating your CRM, and escalation with full context. Designed, deployed and continuously improved end-to-end by agent designers & forward deployed engineers.
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AI Agents Powering Real Conversations
Trusted by 1,000+ teams of all sizes across customer support, sales, BFSI, healthcare, retail, real estate, and other industries.
40%
Reduction in
Cost-to-Serve
<800ms
Response
latency
30%
Increase
in CSAT scores
Deploy Human-like Voice Agents
Low latency agents
Murf's voice agents are powered by the fastest TTS API, Falcon, that delivers an end-to-end agent latency of sub-800ms. As a result, conversations are quick and human-like even at high call volumes.
Realistic & natural voice
Murf's 150+ proprietary voices are ranked among the most natural and human-like on all benchmarking platforms. Natural speech delivery keeps the conversations real and increase customer satisfaction.
Turn taking
Our custom-built turn taking model dictates the conversation flow by knowing when to speak, pause, and wait - allowing the agents to have more natural conversations.
Multilingual agents
Code-mixing enables our agents to understand and speak in 35+ languages (and their variations) and switch languages mid-sentence. Offer multilingual support to your customers with AI agents that speak like real humans.
Contextual human handover
Set call routing rules on intent, sentiment, urgency, or account tier for the agent to transfer the call whenever human intervention is needed. Murf's voice agents hand off calls to a human agent with full context, transcripts, and call recordings.
Zero-shot voice cloning
Clone your brand voice to make the agent sound unique and adhere to your brand tone and guidelines. Get more control of how your agents sound while talking to your customers.
Available 24/7
Every phone call gets answered - after hours, over weekends, through peak season. No queues, no hold music, no voicemail your team works through the next morning.
Purpose-built, compliant voice agents
Our agents are purpose-built for every industry with hyper-personalization baked in for each use case. Get fully compliant agents that are configured around your SOPs, policies, and call flows, not dropped in from a template.
The Most Customizable Voice Agent Platform
The platform is AI voice-native unlike other platforms that have voice AI bolted on a telephony stack.
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AI Voice Agents for Every Customer Channel
Build the voice agent once and deploy it everywhere your customers reach you. Integrate our agents across website,
telephony stack, chatbots, WhatsApp, email, and your custom APIs.
Phone call
Natural phone conversations by integrating with your existing telephony stack/phone system or connect to popular SIP-trunk providers like Telnyx, Twilio, Vonage, Genesys, Exotel, and others.
Website
Seamlessly embed our AI voice agents on your website as a standalone widget or lend voice to your existing chatbot - your customers experience ultra-low latency calls via WebRTC.
Message
Connect our agents to any messaging app or integrate with cellular SMS and build multimodal conversational AI workflows to engage your customers.
API
Integrate Murf's agents into yout product, custom workflows, or any existing systems via our APIs and SDKs.
AI Voice Agent Integrations
centers, helpdesks, calendars, payment systems, and legacy internal systems through native integrations and REST APIs.
Automate AI Call Operations At Scale
Run automated campaigns for sales outreach, lead qualification calls, appointment booking, and much more at scale.
Analyze every customer interaction, capture leads, and serve global audiences with our AI call center.
Enterprise-grade security and fully compliant AI Voice Agents
Murf gives teams complete control to deploy voice AI at scale - with data protection, access controls, auditability, and flexible deployment options for complex business environments.
Two-factor authentication, role-based access, and regular audits secure enterprise data. We ensure consistent protection across all access points.
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End-to-end encryption protects data in transit and at rest. TLS, HTTPS, and physical layer security ensure complete network protection.
SOC 2, ISO 27001, GDPR and HIPAA compliance drive strong data protection.Our framework enables secure, private content creation.
Built for Developers. Simplified for Operators.
Use Murf's APIs and SDKs to connect your conversational ai agent to the systems, data, and workflows your business runs on. Developers can refine prompts and escalation rules, modify voice synthesis models and agent configuration, and custom analytics without any vendor lock in.
Powerful SDK
Create agents, handle inbound calls, trigger outbound calls, manage voice settings, fetch transcripts, and connect workflows through developer-friendly APIs.
Integrate with Native Stack
Use the model stack your team prefers and connect it with Murf’s voice and call experience.
Low-latency Orchestration
Keep speech recognition, reasoning, and voice output moving fast enough for live conversations.
Knowledge Grounding
Connect approved documents, FAQs, policies, help center content, and internal knowledge so agents answer with the right context.
Not Just a Template. Purpose-built Agents
that Sound Human.
Customize every detail - from conversation flow to responses and actions.
Built to match your business, end to end.
AI Voice Agent for Every Use Case
AI Receptionist
Handle inbound calls, book appointments, and route leads with a voice that sounds human. Murf handles the setup, call flows, integrations, and optimization for you - so your team never...
AI Sales Agent
Murf’s AI sales agent handles inbound and outbound sales calls, qualifies prospects, captures buying intent, books meetings, updates your CRM, and nurtures leads 24x7...
AI Customer Support
AI customer support agents are built for support teams that need instant responses, real workflow actions, and natural voice conversations across customer service...
AI Cold Calling
Automate voice agents to make initial outreach, qualify leads, handle objections and land appointments.Offload repetitive work from human teams, allowing them to focus...
AI Call Center
Murf’s AI call center agents pick up instantly, understand natural language, resolve routine inquiries, take action in your CRM, and route calls to human agents only when...
AI Outbound Calling
Build AI outbound calling agents for sales teams that qualify first call leads, understand intent, handle first-touch conversations, trigger follow-ups, and route high-intent prospects...
AI Customer Service
Murf deploys production-grade AI customer service agents that answer inbound calls, automate routine customer queries, schedule appointments, update customer records...
AI Concierge
Answer calls, understand customer intent, give customized responses trained on your business, and help users move from question to action - whether they want to book...
AI Voice Agents for Appointment Booking
Answer appointment calls, qualify booking needs, find open slots, schedule appointments, send reminders, handle cancellations, and reschedule appointments without adding...
AI IVR
AI IVR systems with conversational call routing system for businesses handling high inbound call volumes. Reduce wait times, prevent misrouted calls, and resolve routine...
AI Voice Agents for Real Estate
Voice AI for inbound and outbound real estate calls that qualify buyer and seller leads, book property showings, update CRMs, and escalate high-intent conversations with full context...
AI Voice Agents for Healthcare
Voice AI for inbound and outbound healthcare calls that schedule appointments, collect patient intake details, route urgent requests, update clinical systems, and escalate complex...
AI Voice Agents for Retail
Voice AI for inbound and outbound retail calls that answer customer inquiries, check store information, support order workflows, update CRM records, and escalate complex...
AI Voice Agents for Restaurants
Voice AI for inbound and outbound restaurant calls that take reservations, answer guest questions, manage order inquiries, support catering requests, and escalate complex...
AI agents for Consumer lenders
Murf's consumer lending AI voice agent automates borrower interactions across pre-qualification, payment reminders, collections, and dispute handling - 24/7, with...
AI Recruiter
Murf's AI recruiter agent screens, interviews, and evaluates candidates on autopilot - so you fast-track the best hires in days, not weeks. Automate sourcing, scheduling...
AI for Law Firms
Murf's AI voice agent for law firms answers every intake call, handles scheduling, and books consultations - so that you stop losing new clients to voicemail...
AI for Movers
Handle inbound calls in a natural voice, even when your team is busy on a moving job. Answer after hours calls, qualify potential customers, collect move details...
AI for Clinical Trial Screening
Automate EHR screening, patient outreach, calls, messaging, and consent tracking with Murf's AI voice agents. Identify and engage eligible patients faster...
FAQs
For any further questions,
send us a message at support@murf.ai
An AI voice agent is a software that uses artificial intelligence to talk and handle real life conversations with humans in a natural way. It uses speech-to-text, large language models and text-to-speech technology to listen, understand, remembers context and replies aptly to execute backend tasks such as appointment booking, lead qualification, order look ups and even updation of records.
Murf combines a real-time voice engine, intent understanding, workflow logic, and live integrations. On a call, the voice agent understands the caller, responds in under 800ms, updates your connected systems, and transfers to a human with context.
Yes. You control the voice, tone, persona, opening greeting, language, conversation flow, knowledge sources, escalation rules, and connected tools so that the agent matches your brand and follows your existing process.
AI voice agents can answer inbound calls, place outbound calls, qualify leads, book appointments, send reminders, collect information, update CRM records, create tickets, and route complex calls to the right person. Agents can speak multiple languages for international customers, so that calls are answered during peak hours, after-hours and on holidays - ensuring your business does not miss a lead.
Yes. Murf connects to CRMs, calendars, phone lines, telephony, help desks, payment systems, and custom APIs. The agent pulls customer context during the call and writes outcomes back automatically, so records stay current without manual logging.
Yes. You set handoff rules based on intent, urgency, sentiment, or account tier. When a call transfers, your team receives the full context and summary, ensuring that the customer does not have to repeat themselves, especially during escalations.
IVR runs on keypad presses and fixed menus. An AI voice agent understands natural speech, handles back-and-forth conversations, manages edge cases, and takes action mid-call like booking a meeting or updating a record. IVR routes; a voice agent resolves.
Murf is designed for business and enterprise use cases with controls for data protection, access, retention, and auditability. Final security and compliance requirements should be reviewed based on your industry, region, and deployment needs.
AI voice agents are useful for sales teams, customer support teams, reception desks, clinics, admissions offices, salons, local service businesses, lending teams, and any business that handles repetitive or high-volume phone conversations.
Most teams should start with one high-value workflow, such as missed-call follow-up, lead qualification, appointment booking, or customer support. Once the first workflow is tested, you can expand into more call types and channels.
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