Text-to-Speech for Marketers: Everything You Need to Know

Key Takeaways

• Marketers rely on multimedia especially video and audio to capture attention and deliver information efficiently. Natural-sounding text-to-speech (TTS) helps brands scale high-quality voiceovers without hiring voice actors or managing complex recording workflows.
• TTS expands reach by enabling multilingual content and supporting accessibility for users with visual impairments or learning differences.
• AI-generated voices reduce production time and cost, letting teams turn written scripts into polished audio and video assets within minutes. Consistent AI voices strengthen brand identity across channels, improving recall and user trust.
• Marketers can repurpose written assets into audio, streamline video development, launch localized campaigns, and power voice-based customer interactions.
• Murf offers 200+ natural voices, 20+ languages, and deep customization options for pitch, speed, and emphasis to match brand tone. The platform integrates easily with existing tools, supporting smooth workflows for marketing teams.

Today's marketers know that they need multimedia content, like images, audio, and videos, to stand out. This includes marketing videos that demonstrate the product or highlight the service offerings, and immersive audio files that seamlessly deliver educational content.

You may have experienced this yourself.

Buyers, in B2B and B2C environments, are increasingly gravitating toward marketing video content with natural-sounding voices to learn about new goods and services.

At the same time, delivering stellar multimedia content is easier said than done. The finished video or audio file should be polished and professional. It should convey empathy for engagement and demonstrate domain expertise for credibility.

This is where text-to-speech solutions come in. These Gen AI-powered tools convert text into voice overs that connect with the audience in an engaging way.

In this article, let's look at the advantages of leveraging text-to-speech AI voice generator platforms for marketers and some use cases for the technology.

Why Marketers Need Text-to-Speech

1. Expand Reach & Improve Accessibility

Voice generation capabilities enable you to invest in promotional efforts like video marketing and podcasting. These formats of marketing content are currently loved by internet users. You can create YouTube videos and audio content in a variety of global languages, such as Japanese, German, and Hindi, and speaking styles to expand your brand's reach.

Immersive marketing videos with human-like voice quality also enable individuals with impairments and special needs to consume your content. They can simply listen to audio files or watch explainer videos to learn more about your brand.

2. Cost and Time-Efficient Content Creation

Creating multimedia marketing content is challenging. Text to speech enables teams to type out a script quickly, leverage digital voice actors to create audio tracks, and publish them instantly. Modern AI voice generator platforms give you the option to choose from many female and male voices, allowing you to produce content for diverse audiences.

Content marketing teams can save time. All they have to do is upload documents, web pages, or e-learning material to get engaging voices in multiple languages that sound like a real person.

3. Strengthen Brand Voice & Consistency Across Channels

Consistent content quality is pivotal for branding. Your audiences, whether they explore your YouTube videos on a mobile device or listen to podcasts on their laptop, should experience an identical experience.

Marketing videos and voice overs can be easily kept consistent through AI voices. The voice over will always convey your brand's message in realistic, emotionally-rich speech. This boosts brand recall, increasing the chances of conversions.

How Marketers Can Use Text-to-Speech

1. Audio Versions of Written Content

You can give engaging voice overs to existing articles, blog posts, and other written content pieces on your website. Professionals in the business world can consume them readily and conveniently. It can also be advantageous to give the option to download the audio to cloud storage to enhance accessibility further.

2. Video Marketing

Explainer videos, product demos, and social media content can be quickly created with text to speech AI voice generator tools. Many solutions, including the free ones, offer a Chrome extension to streamline the video content production for business teams.

3. Multilingual and Localized Campaigns

AI voice platforms help you target different audience groups through marketing videos and audio content in various languages. Everything from e-learning modules to educational guides can be localized through natural-sounding voices.

4. Voice-Based Customer Interaction

Leading AI voice generator solutions provide robust APIs that can convert text into voices instantly. The AI model will add pauses, emphasis, and intonation to create empathetic speech to communicate with the audience. This has many benefits, such as brand differentiation, better customer experience, and hyper-personalization.

Empowering Marketers with Murf Text to Speech

In the ever-evolving world of marketing, finding the perfect balance between captivating content and seamless execution is essential. Murf empowers marketers with comprehensive features, enabling them to create engaging and persuasive audio content that leaves a lasting impact on the audience.

Natural Voices and Accents

Murf sets itself apart by offering a vast selection of 200+ natural-sounding voices and accents that mimic the nuances and intonations of human speech. The software utilizes advanced algorithms and machine learning techniques to generate lifelike audio virtually indistinguishable from a human speaker. From warm and friendly tones to authoritative and professional AI voices, Murf ensures marketers can choose the perfect human like voice to align with their brand personality and target audience.

Multilingual Support

In today’s global marketplace, catering to diverse audiences is critical. Murf understands this need and provides multilingual support in over 20 languages. Marketers can effortlessly create audio content in different languages like Japanese, Russian, and Arabic to connect with audiences across various regions and cultures. With Murf’s multilingual capabilities, marketers can break language barriers and foster a sense of inclusivity, expanding their brand’s reach on a global scale.

Customization Options

Murf puts the power of customization in the hands of marketers, allowing them to edit their voice overs to perfection. Marketers can precisely shape their message’s delivery by changing emphasis, modifying the pitch and speed, and adding pauses.

Compatibility and Integration

Seamless integration is crucial for efficient workflow, and Murf understands the importance of compatibility. The software is designed to integrate smoothly with a wide range of platforms and applications, making it easy for businesses to incorporate Murf into their existing marketing tools.

Detailed Guide to Creating Marketing Videos with Murf

Murf simplifies the process of creating AI voice overs for marketing videos. Here’s a step-by-step guide to help you harness the power of Murf and transform your marketing content:

Step 1: Sign Up and Log In

Visit the Murf website and sign up for an account. Once registered, log in to access the Murf TTS platform.

Step 2: Input your Text

Enter the written text that you want to convert into speech. This can be a script for a marketing video, an advertisement, or other marketing content.

Step 3: Select your Voice and Language

Murf offers an extensive range of voices across multiple languages. Select the AI voice that best aligns with your marketing goals and of the best voice quality. You can select from a range of female and male voices.

Step 4: Customize the Voiceover

Adjust parameters such as emphasis, pitch, and speed, and add pauses to fine-tune the delivery and match the tone of your content. You can also add background music, video, and other media and sync them with the voice over for the video by simply adjusting the timeline’s length.

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Step 5: Preview and Edit

Before finalizing the voiceover, use Murf’s preview feature to listen to the generated audio. Make any necessary edits or adjustments to ensure the voiceover meets your expectations.

Step 6: Download or Export

Once you are satisfied with the voiceover, Murf lets you download or export the finished video in the format of your choice. And voila! You are done.

Meet Murf Falcon: The Fastest, Most Efficient Text to Speech API 

Murf Falcon is engineered to deliver human-like speech at an industry leading model latency of 55 ms across the globe. Use Falcon to deploy AI voice agents that not only talk like regular humans, but also deliver the speech at blazing fast speed with ultra precision.

Falcon is the only TTS API that consistently maintains time-to-first-audio under 130 ms across 10+ global regions, even when processing up to 10,000 calls at the same time. Falcon delivers uninterrupted, natural speech. No lag, no clipped phrases, no robotic tone.

Engineered for Real-Time Performance

Falcon’s architecture is tuned specifically for ultra-low latency and responsiveness:

• Model latency under 55 ms
• Time-to-first-audio under 130 ms
• Edge deployment across 10+ regions for global consistency

Its lightweight, compute-efficient model outperforms larger LLM-based TTS systems on context precision and response timing delivering premium naturalness without inflated infrastructure demands.

Human-Like Speech, in Any Language

Falcon ensures voices sound fluent and expressive:

• 35+ languages, 150+ expressive voices
• Code-mixed multilingual output without accent distortion
• 99.38% pronunciation accuracy
• Conversational prosody for natural tone, rhythm, and pauses

Falcon separates how words are pronounced from the unique qualities of the speaker’s voice, preventing odd tone changes. This also enables the voice to switch languages smoothly in the middle of a sentence.Your AI voice doesn’t just speak multiple languages, it sounds native in each.

Integrates in Minutes

Falcon fits easily into modern development stacks:

• RESTful API
• Python, JavaScript, and cURL SDKs
• Works with Twilio, Anthropic Claude, Discord, and more

Go from API key to live call in minutes, no complex provisioning or specialized infrastructure needed.

Stable and Cost-Efficient at Scale

• Supports 10,000+ concurrent calls with no latency drop
• Predictable performance worldwide via edge routing
• On-prem deployment option for full internal control
• Priced at 1¢ per minute, reducing voice agent costs by up to 50%

Fast everywhere. Accurate always. Affordable at scale. Try Murf Falcon now!

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