How to Make Money on TikTok: 8 Strategies for Creators

TikTok has evolved beyond dance trends and funny clips to become a platform for creators to earn income. The app allows creators to earn money in different ways, whether through TikTok’s Creator Rewards Program, TikTok Shop, TikTok Live, TikTok ads, or by posting sponsored content.

If you’ve ever asked yourself how to make money on TikTok, the answer depends on more than just how many TikTok followers you have. High-quality content, an engaged audience, and consistency often matter just as much.

Creators who post authentic content and create engaging videos are the ones building dedicated fans who send virtual gifts, pay for exclusive access, or shop directly through shoppable videos.

In this guide, we’ll break down the monetization strategies that actually work. You’ll also see why a tool like Murf can make your TikTok posts more professional and engaging.

Top Ways to Make Money on TikTok Account

If you’re serious about earning money on TikTok in 2025, you’ve got multiple options. The app has its own programs that pay creators, plus plenty of outside income streams you can tap into with a business account. Some methods work better if you’ve got thousands of TikTok followers, whereas others can start paying off even with a smaller audience. Here’s what’s available right now.

1. Join the Creator Rewards Program

TikTok’s Creator Rewards Program (formerly Creator Fund) pays based on how well your videos perform. It’s not a flat rate; you’ll make more if your TikTok posts hold attention and get people interacting.

This setup is best if you’re consistent because random uploads won’t cut it. Creators who know how to create engaging videos and keep their audience’s interests in mind usually do better here.

A few pointers to make the most of this program:

• Your TikTok account has to meet certain requirements like follower count and video performance.
• Watch time, likes, and comments all matter for determining the payout.
• High-quality content is rewarded, but only if you post often enough to stay visible.

2. Sell Products via TikTok Shop

TikTok Shop makes it easy to sell products directly inside the app. You can push your own products or focus on promoting brands and their products. Shoppable videos are quick to set up, and buyers don’t have to leave the TikTok app to check out.

This is great not just for small businesses, but also for creators looking to test an idea without paying for a full eCommerce website. Selling digital products like presets, guides, or templates is also common here.

Why it’s worth considering:

• Low upfront costs compared to running a separate store.
• Works even if you don’t have millions of TikTok followers.
• TikTok audiences like quick, impulse buys; and Shop simplifies this.

3. Utilize TikTok LIVE Gifts and Tips

TikTok Live is one of the most interactive features in the app. While streaming, your audience can send virtual gifts and coins. Fans can also send you money so you can collect tips that translate into real earnings.

This works well if you have a community that actually responds to your content. Podcasters, streamers, or anyone who does Q&A-style content usually see better results. But, it’s not about follower count alone. People should enjoy hanging out with you live on these tipping platforms for the money to keep coming in.

Simple ways to make the most of it:

• Thank people when they send virtual gifts. It encourages others to do the same.
• Use live sessions to tease premium content or promote your own products.
• Keep the vibe light and fun. No one wants a lecture in a live room.

4. Partner with Brands through the Creator Marketplace

Sponsored content is still one of the main ways to earn money on TikTok, and the process has gotten easier. TikTok’s Creator Marketplace connects you directly with brands looking for influencers. Hence, if you’re building a personal account around a specific niche, influencer marketing is worth exploring once your content starts reaching the right audience.

Here’s how to make it effective:

• You don’t need millions of TikTok followers. Brands want niche creators too.
• Sponsored posts feel more authentic when they match your usual style.
• You can negotiate directly, instead of going through a middleman.

5. Offer Exclusive Content via TikTok Series

TikTok Series lets you sell premium content directly to followers. Think of it as a paywall for your best work. Tutorials, behind-the-scenes videos, or longer lessons fit well here. Even if subscription costs are low, you can earn more money when fans are willing to pay for exclusive access.

It’s a solid choice if you have a smaller but loyal audience. For example:

• Podcasters can post extended interviews.
• Fitness creators can sell step-by-step training sessions.
• Musicians can share unreleased performances.

6. Engage in Affiliate Marketing

Affiliate marketing is straightforward: you promote products through TikTok Shop and get a commission for every sale made through your link. Of course, this works if your audience already trusts your recommendations. A makeup creator reviewing products or a podcaster sharing gear lists could do well here.

A few best practices to follow include:

• Don’t push random products on your audience. Stick to things they might actually buy.
• Blend affiliate promotions into authentic content, not just ads.
• Track what sells to figure out what your followers care about.

7. Crowdfund Projects with TikTok’s Tools

TikTok has options for creators to raise money for projects, charities, or personal goals. It’s not as common as sponsored posts or Shop, but it’s powerful if your followers feel invested in what you’re building. Crowdfunding works best if you already have dedicated fans. Again, it’s not about follower count alone, it’s about connection.

Examples include:

• An artist raising funds for a gallery show.
• A podcaster asking fans to help upgrade recording gear.
• A creator supporting a community cause.

8. Expand Globally with Murf’s AI Video Dubbing

If you want more TikTok followers and real income, it makes sense to expand your reach to users that speak other languages. Murf can enable you to dub audio and video into 30+ languages, making the dubbing process fast, cost-effective, and convincing. Below are some effective ways Murf helps creators scale their TikTok posts globally.

i. Speed: 30x Faster Than Traditional Dubbing

Traditional dubbing needs studios, recording gear, voice actors, and long revision cycles that can take weeks. Murf's Audio Dubbing does the same work in minutes or hours, not weeks. Faster turnaround means you can test more markets, post more, and make more money faster.

ii. Native-looking, Natural Output

Murf uses speech recognition, machine learning, and voice synthesis to keep tone, pace, and emotion intact. That means dubbed videos still feel like you. This authenticity matters to TikTok users and helps you create engaging videos that perform better.

iii. High Translation Accuracy and Expert Linguistic Review

Murf’s audio translation process includes quality checks and an expert linguistic review option. So you can rest assured your jokes, calls to action, and cultural references will land right. Better translations mean higher engagement from each section of the target audience.

iv. Export Formats Optimized for Platforms

Export dubbed videos as MP4, optimized for playback on TikTok, Instagram, and YouTube without quality loss. You can reuse the same file across other social media platforms and on your eCommerce website, which lowers costs and multiplies revenue opportunities like shoppable videos and TikTok Shop conversions.

v. Lower Costs, Fewer Headaches

No need for soundproof studios, hourly voice actors, or weeks of edits. Murf cuts subscription costs and production time. This matters when you sell digital products, run shoppable videos, or pitch brands. Also, lower overhead and more languages mean one thing: you generate higher revenue potential.

vi. Hyper Accurate Lip-Sync (Coming Soon)

Murf is all set to roll out the hyper accurate lip-sync feature. When it lands, dubbed videos will match mouth movements even more tightly. As a result, TikTok audiences will watch content for longer. This will boost payouts from creator programs and increase the chances of brand partnerships.

Understanding TikTok’s Monetization Ecosystem

As mentioned, TikTok equips creators with built-in tools to make money inside the app. But you can also turn your activity into external income sources. Knowing about both sides is crucial to generating a steady income.

In-app monetization tools include:

• Creator Rewards Program: This is TikTok’s central program that pays based on performance (views, engagement) for eligible videos.
• TikTok Live: In live sessions, viewers can send virtual gifts or tips, which convert into real money.
• TikTok Shop & Shoppable Videos: You can tag products, list your own items, integrate with eCommerce.
• TikTok Series/Premium Content: Creators can provide longer or exclusive content behind payment-based gateways.
• Creator Marketplace: This is TikTok’s official bridge between creators and brands for sponsorships or influencer campaigns.

Outside TikTok, your content can earn via:

• Sponsored posts arranged off-platform
• Selling digital goods (e-books, courses) through your website or other social media
• Redirecting traffic from TikTok to an ecommerce site
• Accepting tips or donations via third-party tools

These options make TikTok more than a view counter. It becomes a flexible monetization engine, but only if you know how to use it.

TikTok Monetization Requirements

You can’t just flip a switch and start earning. TikTok sets thresholds to ensure creators are serious, active, and compliant. Here are the key monetization requirements you should know about (though region and program can vary):

Things to keep in mind:

• Your account must comply with TikTok’s Community Guidelines and be in good standing. Violations, strikes, or copyright issues can block monetization.
• Some programs require videos to be at least 1 minute long to qualify.
• Region matters. Not all countries support every feature.
• Meeting those thresholds gives you eligibility, but real success comes from content that connects.

Building a Monetizable TikTok Presence

While following and meeting thresholds is important, audiences and authenticity matter more than you think. After all, you do need to build a following that trusts you before you can monetize.

Here’s how to grow and engage your audience so monetization becomes possible:

• Post quality content often. Even the best video won’t matter if you disappear.
• Use TikTok’s tools like polls, Q&As, live streams. They help boost engagement.
• Vary formats: mix shoppable videos, sponsored posts, tutorials, user-generated content.
• Cross-post your content to Instagram, YouTube, or Twitter to funnel more viewers and increase follower count.
• Ask for support: Viewers need prompts. So, let them know gifts, subscriptions, or tips are options.
• Stay consistent in style and brand voice. If someone sees your content out of context, they should still know it’s you.
• Focus on your niche and serve that audience’s interests. Trying to be everything to everyone dilutes your value.
• Analyze and iterate. Use TikTok’s analytics to see what content works, then do more of that.
• A community that values your content is the real foundation. Monetization features only amplify good work.

Source

Monetization on TikTok depends on strong content, steady engagement, and smart use of the platform’s tools. But to scale faster and reach global audiences, creators need support beyond TikTok’s features. That’s where Murf stands out. With its accurate and quick AI dubbing, Murf helps TikTok creators expand reach, earn more, and stay ahead.