Conversational AI Ecommerce : Resolve Customer Inquiries & Reduce Support Team Dependency

Automate order status, returns, and FAQs with natural-sounding AI voice agents. Faster answers, lower costs, 24/7 coverage.

Pfizer
Cisco
Splunk
Glencore
vmware
Honeywell
Pfizer
Cisco
Splunk
Glencore
vmware
Honeywell
Pfizer
Cisco
Splunk
Glencore
vmware
Honeywell
Pfizer
Cisco
Splunk
Glencore
vmware
Honeywell

Everyday Ecommerce Conversations Your AI Agent Can Handle

Automated Ticket Resolution

Voice Checkout & Reorder

Add items to cart, confirm shipping and payment details, and complete secure payment - plus one-touch reorders of past favorites - without switching channels.

Real-time Order Tracking by Voice

Authenticate customer information by phone number or order ID, share real-time delivery updates, and change address or delivery window before the parcel reaches the last stop.

Secure Multi-Factor Authentication & Privacy

Cart Recovery & Abandonment Rescue

Place compliant outbound callbacks, address price/shipping objections, apply eligible promotions, and complete checkout on the same call.

Real-Time Order Tracking & Service Updates

Returns & Exchanges by Voice

Create return labels, schedule order pickups and process exchanges or substitutes in the same call for your customers.

FAQ & Troubleshooting Automation

Product Q&A and Guided Discovery

Answer product specifications, sizing, and compatibility questions; recommend in-stock alternatives or bundles to maintain purchase momentum.

Multilingual, Inclusive Assistance

Subscription & Account Management

Pause or skip shipments, swap variants, update payment methods and addresses - fully by voice, with confirmation summaries sent to the customer.

Seamless CRM & Helpdesk Integration

Voice Checkout & Reorder

Add items to cart, confirm shipping and payment details, and complete secure payment - plus one-touch reorders of past favorites - without switching channels.

Automated Ticket Resolution

Real-time Order Tracking by Voice

Authenticate customer information by phone number or order ID, share real-time delivery updates, and change address or delivery window before the parcel reaches the last stop.

Secure Multi-Factor Authentication & Privacy

Cart Recovery & Abandonment Rescue

Place compliant outbound callbacks, address price/shipping objections, apply eligible promotions, and complete checkout on the same call.

Real-Time Order Tracking & Service Updates

Returns & Exchanges by Voice

Create return labels, schedule order pickups and process exchanges or substitutes in the same call for your customers.

FAQ & Troubleshooting Automation

Product Q&A and Guided Discovery

Answer product specifications, sizing, and compatibility questions; recommend in-stock alternatives or bundles to maintain purchase momentum.

Multilingual, Inclusive Assistance

Subscription & Account Management

Pause or skip shipments, swap variants, update payment methods and addresses - fully by voice, with confirmation summaries sent to the customer.

Seamless CRM & Helpdesk Integration

Measurable Impact: Faster, Cheaper, Smarter

50%

More Service Transactions

50-70%

Cheaper than phone flows

60%

Reduction in Resolution Time

Why Choose Murf for Ecommerce Voice Agents

Checkout & Cart-Rescue Flows

Smart prompts help customers add to cart, apply offers, and complete checkout - lifting conversions and Average Order Value (AOV).

Hands-on Deployment Support

Murf's team will stay hands-on through every stage - defining intent, testing flows and integrating your systems for a smooth voice agent launch.

Natural Voices: 45+ Languages, 200+ Voices

Murf’s MultiNative technology ensures that the authentic pronunciation across languages is preserved and matches your brand voice globally, enhancing customer conversations.

Real-time Streaming

Experience low-latency, steaming audio so that speech is played as it's generated - making your customer conversations smooth and natural.

Natural Turn-Taking Experience

Allow customers to speak naturally to an AI voice agent without being interrupted. Provide improved customer service with natural speech continuity and personalized experiences, than conversational AI chatbots.

24/7 Scalability & Performance

Handle several concurrent calls during peak hours or national holidays such as Black Friday without additional downtime or staff. Scale automatically to meet real-time demand.

How It Works

Build & Test

Build & Test

Define intents for checkout, reorder, WISMO, returns; connect storefront/OMS (Order Management System), shipping, and payments; test speed and responsiveness.

Deploy

Deploy

Go live over PSTN (Public Switched Telephone Network)/SIP (Session Initiation Protocol), in-app voice, and smart speakers; enable human handoff with transcript and action context.

Observe & Improve

Observe & Improve

Track throughput, cost per interaction, ART (Average Resolution Time), and CSAT (Customer Satisfaction); refine scripts and dialogs based on seasonality and results.

Murf's Conversational AI Agents Delivers Higher Customer Engagement than Human Agents

Traditional

Agents tab-switch to find data, extending Average Resolution Time significantly.
Manual WISMO lookups dominate volumes and keep customers on hold.
Seasonal spikes require linear headcount growth to maintain SLAs.
Consumers accept holds of ≤3 minutes; longer waits depress satisfaction.
About 70% of carts are abandoned before checkout, wasting paid traffic.

AI Voice Agent

Integrated voice flows cut resolution time by up to 60%.
Automating WISMO resolves 50%+ of service transactions without an agent.
Data access and automation delivered productivity ≈ 38 agents in a case.
Voice agents answer immediately (0-minute hold), preventing queue build-up.
Cart-rescue calls resolve objections and finish checkout in the moment.

Trust & Security

Our robust infrastructure meets and exceeds enterprise-level security and compliance requirements, ensuring your peace of mind.

Enterprise-Grade Cloud Hosting

PCI-Aware Voice Payments

Use DTMF (Dual-Tone Multi-Frequency) masking and redaction during capture to reduce exposure.

Encrypted Call Data

SOC 2 Type II & GDPR

Enterprise controls, encryption, and privacy posture suitable for global brands.

Secure API Key Management

Model & Content Controls

MultiNative voices, pronunciation tools, and API features for safe, brand-faithful speech generation.

4.7 stars
Rated 4.7/5 on G2 (1000+ reviews)
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Frequently Asked Questions

Is this different from an AI chatbot?

Yes - this is a voice calling agent optimized for latency, barge-in, and compliance, not a text bot. Consider this as voice assistants that capture customer preferences and guides users in their purchasing process when shopping online.

Can it actually reduce handle/resolution time?

Yes. Ecommerce businesses can provide personalized support in customer interactions where a 60% faster resolution can be achieved when compared to human agents.

How much of customer interactions can I automate?

Conversational commerce tools that uses voice assistants can provide 50%+ automation on common transactions in a customer journey such as Where Is My Order flows. It can also provide e commerce businesses with better customer satisfaction in their shopping journey.

Can Conversational AI help me scale during holidays or promotions?

Yes. Automation absorbs spikes. With concurrent calls to handle all Customer interactions, Ai powered voice assistants such as Murf can provide instant support for all online stores for an e commerce business.

Does it support multiple languages and brand tone?

Murf offers 200+ voices across 35+ languages with styles to match your brand, providing a great customer experience through conversational commerce.

How do we minimize latency for natural turn-taking?

Use Murf’s streaming/WebSocket endpoints to reduce TTFB (Time To First Byte). Using Generative AI (artificial intelligence), reduce operational costs for your e commerce brand with Murf.
Use Murf’s streaming/WebSocket endpoints to reduce TTFB (Time To First Byte). Using Generative AI (artificial intelligence), reduce operational costs for your e commerce brand with Murf.