Retail Voice AI: Faster Order Processing
Voice agents that resolve orders, returns, loyalty lookups, and in-store pickup on the first call - so stores and support teams focus on higher-value tasks.
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Primary Use Cases for Conversational AI in Retail
Measurable Impact: Faster, Cheaper, Smarter
10-20x
More concurrent calls
50-80%
Lower cost per resolution
10-20x
Faster First-Time-Response
Why use Murf’s Conversational AI for Retail?
Guided End-to-End Implementation
From initial set-up to launch, Murf works with you at every step. Get retail focussed support with Murf’s AI agents with clear flows for WISMO, returns, store hours and promotion calls without rebuilding your stack.
Natural Voices in 35+ Languages
MultiNative speech preserves natural pronunciation across languages. Build trust at checkout and during order support with correct product names, sizes, brand terms and store locations.
Pronunciation and Style Control
Read out promotion codes, Stock Keeping Unit (SKU) names and Buy Online, Pick Up in Store details accurately, reducing repeat questions through Murf’s pronunciation library.
Real-time Streaming for Natural Calls
Keep phone and kiosk interaction speedy when shoppers ask for order status, delivery timings or pick up instructions.
Privacy and Compliance for Retail
Support voice payments through your chosen provider with Payment Card Industry (PCI), while keeping spoken experience smooth and compliant.
Scalable 24/7 Operations
Handle high concurrent call volumes and kiosk traffic during peaks (e.g., Black Friday) without additional staffing.
How It Works
Build & Test
Configure retail flows; integrate OMS/POS/CRM; test WISMO, returns, BOPIS, and product inquiries using real order and store data.
Deploy
Launch across phone lines (PSTN/SIP), web, mobile, and in-store kiosks; enable barge-in and seamless handoff to agents with full transcript/action context.
Observe & Improve
Monitor automation rate, CSAT, p95 latency, and handle-time; analyze transcripts; A/B dialog variants to lift containment and revenue.
Enterprise-grade Security Guaranteed
Our robust infrastructure meets and exceeds enterprise-level security and compliance requirements, ensuring your peace of mind.
PCI DSS Compliance
Secure payment handling with DTMF/redaction options for voice transactions across channels.
GDPR & Data Privacy
Encrypted storage, data minimization, deletion controls, and transparent consent for international operations.
SOC 2 Type II
Enterprise-grade controls with continuous monitoring and annual audits.
Frequently Asked Questions
How quickly can we deploy conversational AI for our retail business?
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Most retailers launch in ~6 weeks, achieving 50%+ automation on high-volume intents, with continuous ML optimization thereafter.
Will AI voice agents integrate with our existing retail technology stack?
Yes—pre-built integrations with major e-commerce, CRM, POS, and inventory systems, plus custom APIs for proprietary platforms.
Can voice agents handle complex customer emotions during returns or complaints?
Emotional-cues detection adjusts responses and escalates seamlessly to human agents for sensitive situations.
What happens during peak shopping seasons like Black Friday?
Autoscaling and QoS controls handle high concurrent call volumes and kiosk traffic while maintaining service quality.
How do you handle noisy store environments?
Noise suppression, far-field ASR tuning, and barge-in controls optimized for kiosks and associate devices maintain accuracy in busy stores.
How do we measure success and ROI from conversational AI implementation?
Track automation rates, cost per interaction, CSAT, first-call resolution, and revenue impact via real-time dashboards.
