Read Thinkproject Case Study

About Thinkproject:

Industry

Built Asset, Construction

Headquarters

Munich, Germany

Primary Offering

Scalable platform with integrated market-leading solutions for built asset lifecycle management

Business Challenge

Keeping training content current amid constant product changes and improvements while supporting multiple languages (English, German, and French) for both customer and internal training.

Key Results

50% faster video content development

Easy and accurate multilingual content creation

Eliminated the need for recording sessions

Overview

The Academy at Thinkproject offers a digital learning platform for customers, staff, and partners of their scalable built asset lifecycle solutions. Their biggest challenge? Keeping training content current amid constant product changes while supporting multiple languages. Murf AI has been their trusted voice technology solution for over three years and has helped achieve 50% faster video development. The team now enjoys greater creative freedom to produce engaging materials without the tedious process of recording live voices.

The Change Maker

Mandie Coetzee

Academy Manager at Thinkproject

Mandie Coetzee, Academy Manager at Thinkproject, leads a team of instructional designers creating digital learning content for customers, internal staff, and partners across multiple languages. Faced with the challenge of constantly updating training materials as Thinkproject's solutions evolve, her team implemented Murf’s AI voices. This forward-thinking approach has allowed them to standardize content creation across their e-learning ecosystem, making maintenance and updates significantly more efficient as their products continue to evolve.

Challenge

Keeping Pace with Constant Change

Thinkproject's Academy team manages frequent updates to learning content. The biggest challenge here is keeping training materials in sync with their constantly improving solutions. This ongoing cycle creates time pressure for the team, who must teach new features while maintaining quality across all materials.

Varied Learning Preferences

The Academy navigated diverse expectations from different age groups, each accustomed to learning through different platforms and methods. Audio is essential as modern learners demand content they can consume at adjustable speeds. Their team is required to transform traditionally dry content into engaging, interactive learning experiences.

Voice Production Limitations

Traditional voice recording consumes nearly half of the Academy's production time. The process requires coordinating with speakers, managing multiple takes, and securing proper usage agreements. Additionally, they need signed agreements to use and publish someone's voice, and if content requires updates, the same person must return to re-record.

Solution

Frictionless Content Maintenance

With Murf, Thinkproject handles content revisions by editing the text to automatically update audio without redoing entire recordings. This bypasses the need to recreate materials from scratch, saving valuable time while ensuring consistent messaging across all training resources.

Engaging Multimedia Learning

Thinkproject uses multiple Murf voices to develop interactive content that captures learner attention. For compliance training, they create natural-sounding conversations between different characters, making traditionally technical material more approachable. This audio-enhanced content type helps learners engage with important information rather than reading through dense documentation.

It's a wonderful tool to create a conversation between two people. I mean, you get a lot of boring topics and you can make it interesting with this tool.

- Mandie Coetzee

Multilingual Content Creation

The platform's multilingual capabilities simplify content creation across multiple languages. The team now efficiently produces materials in English, German, and French, with accurate technical terminology pronunciation. Thinkproject’s international training now maintains proper handling of technical instructions that sound natural to native speakers.

Streamlined Production Workflow

The complex voice talent management processes are no longer part of their workflow. They don’t need to secure usage agreements or coordinate with individual speakers for re-recordings. This freedom to produce more content without traditional recording constraints has expanded their creative capabilities.

The Value of Reliable Support

Impact

50% Faster Content Production

Before Murf, the team lost 50% of their production time to recording sessions, multiple takes, and perfecting audio. Now, instructional designers can immediately generate professional-sounding narration without these delays, allowing them to focus on content quality rather than production logistics.

Expanded Team Capabilities

Thinkproject distributes voiceover tasks beyond their core instructional design team. Murf's intuitive interface requires minimal training, enabling team members without specialized audio skills to contribute to content development. This workflow shift lets instructional designers concentrate on educational strategy while maintaining consistent voice quality.

Greater Creative Range

Without traditional recording constraints, Thinkproject produces more varied and engaging content. The Academy team creates interactive dialogues, multilingual tutorials, and scenario-based training that would be impractical with live voice talent. This freedom enriches their e-learning offerings, particularly for complex system demonstrations and compliance topics.

Murf has given us the freedom to produce more video content. It is a game changer for us and gives us more opportunities to enhance the learner experience

- Mandie Coetzee

Simplified Maintenance Processes

Content updates that once required complete re-recordings now happen within minutes. During Thinkproject's recent rebranding, the team quickly replaced product terminology across their entire video library without rebuilding materials. This efficiency is especially valuable as their solutions continually evolve, ensuring training remains current with minimal effort.

Thinkproject’s Favourite Murf Features

Say It My Way

Say It My Way is definitely a game changer for us. When working with AI voices, sometimes a sentence just doesn't sound right. Now with Say It My Way, that's no longer an issue.

Pronunciation Library

The pronunciation feature helps with our product and solution names. Instead of specifying pronunciation every time in a script, we pick it from our library once, and it filters through the entire script automatically.

Comments System

The comments feature is excellent for our review process. Instead of subject matter experts watching entire videos, they can simply read through the script and add their comments, this saves us a lot of time.