What Is a User Generated Content (UGC) Creator? Meaning, Role, and Examples in 2025

The creator economy is booming, and brands want real people making authentic and engaging content that can sell products.

If you love creating content, enjoy being on camera (or behind the camera), and have good storytelling skills, you're more than qualified to become a UGC creator. By polishing your content creation with adding unique storytelling elements and a bit of life into it, you can also become a top UGC creator who brands will love to work with.

However, many are afraid to use the opportunity in the market. They don't know how to start, where to look, or what to do next.

In this blog post, we discuss all you need to know about user-generated content and how to become a successful UGC creator in 2025.

What Is a UGC Creator?

A UGC creator is someone who produces content, such as videos, photos, reviews, unboxing videos, or tutorials, specifically for brands to use in their marketing.

These creators focus on creating authentic and relatable content that mirrors what real customers would share.

Brands often use the content for ads, social media, email campaigns, and more. This helps brands build trust and drive engagement, leading to higher conversion.

UGC Creators vs Influencers: What Are the Differences?

In simple terms, a UGC creator creates content for businesses and brands to use in their marketing channels, such as social media, paid campaigns, websites, and more. However, influencers often create content for their own social channels.

Let's compare their core differences:

Benefits of UGC for Brands

User-generated content offers numerous benefits for brands, especially in today’s trust-driven, content-saturated world.

Establish better trust with audiences

User-generated content, such as reviews, photos, videos, or testimonials from actual customers, provides social proof that helps build credibility and improve the business's reputation during the decision-making stage.

Drive better audience engagement

UGC tends to get 9 times more engagement, such as likes, shares, and comments, compared to branded content, as it feels more relatable and personal.

Ensure cost-effectiveness  and build a community

Brands can save money with UGC creators instead of spending big on professional photoshoots or campaigns. They can also create a loyal brand community and turn a transactional relationship into a more personal and collaborative one.

Increase sales and conversion rates

Websites that feature user-generated content, such as customer testimonials or reviews, see higher conversion rates because they help customers visualize the product in real life, which improves trust and eases purchase anxiety.

Understand customer and audience sentiment

UGC lets businesses see how customers are actually using and talking about their products. It can uncover customer sentiment, trends, highlight pain points, and inspire improvements to products or marketing.

Learn More: How to Become a Content Creator: A Comprehensive Guide <For interlinking>

How to Become a UGC Creator: Tips to Follow

Becoming a UGC creator is more than just luck. It involves planning and executing your strategy well. Here are a few actionable steps you can follow to become a successful UGC creator in 2025.

#1: Identify the brands you want to work with

The first thing you need to do to become a successful UGC creator is to choose the brands you want to work with. It will help you understand the kind of content you need to create, the audience you will serve, and plan your overall content creation strategy.

Here are a few ways to pick the brands to work with:

• Choose emerging brands or startups as they are more likely to work with UGC creators.
• Pick brands in industries or niches you like. For example, if you love traveling, try working with resorts and hotels.
• Research Meta Ads Library, YouTube, TikTok, etc., to identify brands already using UGC creators.
• Join platforms that connect UGC creators with brands, such as Billo, UGC Shop, and other influencer marketing platforms.

#2. Choose the right tools and platforms for content creation

The tools and platform used for content creation play a huge role in determining your success as a content creator. Hence, choose the right tools for the same.

Here are a few tools to use:

• Camera: Use a high-quality camera or a smartphone like the iPhone 16 Pro or the Samsung Galaxy S24 to create videos and capture images.
• Accessories: Ensure you have the right accessories, such as gimbals to capture videos and testimonials from unique angles, like the Insta360 Flow 2 Pro or the Zhiyun Smooth Q4.
• Software tools: You need to have video, image, and audio editing software solutions for post-production work. There are several options, such as Adobe Premiere Pro for video editing, Photoshop for image editing, and Adobe Audition for audio editing, among others.
• AI voice dubbing tools: AI voice dubbing tools, like Murf AI, help you create voice-overs in different languages and voices for your UGC content.

#3. Start to create content and build a compelling portfolio

Many beginners think that they need to work with a client to build content. That's far from the truth. You can create sample user-generated videos and publish them on your social media accounts.

You may also need to build a portfolio using these videos to showcase your content creation skills.

When creating content, ensure you have a proper strategy for each video. You can look at popular UGC creators for inspiration or use tools like ChatGPT, Perplexity, etc.

#4: Use the portfolio and start outreaching to potential clients

Once you have built a good enough portfolio as a content creator, the next step lies in reaching potential clients to sell your service

There are several ways to do this:

1. Search for the brands you want to work with and send them cold direct messages and emails, attaching your portfolio.
2. Sign up for UGC creators platforms, like JoinBrands, Trends, etc., to reach brands that are looking to hire UGC creators.
3. Create accounts on platforms like LinkedIn, TikTok, and Instagram, and start building a personal brand through UGC content creation.
4. Once you start working with clients, enhance your portfolio with new content, case studies, and success stories to make it more attractive.
5. Join groups and communities on social media platforms where UGC creator requirements are constantly published, and apply for the job openings there.

#5: Collect feedback from brands and improve content creation

After you start working with clients, always look for feedback from your clients and their users regarding the content. This will provide you with a lot of insights into areas that need improvement and where you are excelling.

For example, some creators are excellent with scripts, but their execution may need improvement. If the client provides any feedback, analyze it and make efforts to work on those areas.

#6: Look for high-paying clients and projects as you get better.

Once you have established yourself as a recognizable UGC creator, start looking to work with leading brands, agencies, and international companies.

Here is what you can do:

• Improve your portfolio with new content pieces you've created to keep it relevant and value-added to your clients.
• Add the statistics and results that your clients have achieved with the help of your content.
• Ask your current clients to refer your services to other brands and businesses.

All these help you find high-paying clients on retainer and build a successful career as a top UGC creator.

Learn More: How to Become an Instagram Content Creator: A Comprehensive Guide <For interlinking>

Exclusive Tips for Successful UGC Creation

Creating user-generated content is not rocket science. All you need to do is create a strong content strategy and execute it perfectly using the right tools.

Of course, you need to work hard and use a range of storytelling elements to be successful.

Here are a few tips to help you succeed in UGC creation:

Hook your viewers in 3 seconds

UGC videos are often used in ads, and you need to capture your viewers' attention within three seconds.  The hook must be scroll-stopping.

Use the following tips to create compelling hooks:

• Add negative hooks to surprise viewers.

Example: You will never get fit without these fitness tips.

• Use a problem that your viewers might have.

Example: Are your ads not generating enough sales? Here is why.

• Talk from your experience as a user.

Example: I never thought using ABC would change my life.

Shoot your videos vertically and unpolished

UGC videos are never meant to look polished or super-edited. They are supposed to look like random videos taken by users sharing their experience.

There are several ways you can do this:

• Capture videos vertically for easier viewing on Instagram, TikTok, and more.
• Avoid editing your videos too heavily with text, overlays, music, transitions, etc.
• Talk as if you are in a conversation with a single person to make it personal.

Create content that resonates with the brand and its audience

As a UGC creator, your objective is to create content that appeals to the client's target audience. Hence, before you start making any content, research what type of content they like.

You can do this by:

• Check the client's followers' interactions to see which posts receive the most likes, comments, shares, and saves.
• Look at what kind of content works well for similar brands targeting the same audience.
• Leverage tools like Meta Audience Insights, TikTok Analytics, or even surveys to understand the audience and their online behavior.

Focus on the product or service's benefits, not on features

Many content creators often make the mistake of focusing on discussing the features of the products or services they offer. This may not appeal to the users. The best way to make your content appealing is to focus on the benefits that these features offer.

For example, if you're creating a video on a smartphone, instead of saying '256GB of storage,' say something like, 'Save 1000 photos without worrying about storage space. '

It enables the viewers to understand what they are getting from the feature.

Create high-quality content with a lot of variety

Brands love variety content. So are your audiences who want to engage with content created organically. The best way to meet these requirements is to include a lot of varied content.

You can do this in a lot of ways:

• Talking head testimonial
• Voiceover with b-roll
• Unboxing experience
• Day-in-the-life using the product
• Playing multiple characters in the same video

All these will ensure that you are a professional in user-generated content creation and can meet your client's content generation requirements perfectly.

Use AI tools to create content

Many UGC content creators use a variety of tools to help them creatively and strategically stay ahead of the competition.

Here are a few tools you can also use:

• ChatGPT: Create scripts, build UGC and marketing strategy, and analyze the content of other creators quickly.
• Picsart: Edit images with the help of AI tools for user-generated content and videos.
• Murf AI: Translate scripts into multiple languages and create voiceovers using AI in different voices.

Learn More: Content Creator vs Influencer: All You Need to Know

How to Improve UGC Creation with Murf AI

Murf AI is a powerful AI dubbing and TTS platform that UGC creators can use to speed up their content creation process. The platform comes with a range of AI features, supported by an extensively trained AI dubbing engine.

Let's see how Murf AI allows you to improve your UGC creation process.

• Text to speech capability: Using Murf's text to speech option, you can convert your scripts into human-like, emotionally rich voice-overs in 20+ languages in 200+ voices.
• AI voice dubbing: Use Murf AI to dub your videos into different languages for content localization to save time and money in translation.
• Voice cloning: Clone your voice with the help of Murf AI and use it for various scenarios in your UGC while maintaining the emotional depth and humanness.
• AI voice changer: Act as different characters in your own UGC video and sound differently with Murf AI's voice-changing capability.

Accelerate UGC Localization with Murf AI's Dubbing Capabilities

While there are many tools for script generation, image editing, video editing, and more, AI dubbing tools have taken a special place due to their ability to improve the quality and versatility of user-generated content creation.

With a tool like Murf AI, UGC creators can convert texts and scripts to human-sounding voices and translate scripts and videos to different languages to reach new, local audiences.

The quality of the output of the tools and how they streamline content production have made these tools popular. This has led the AI dubbing tools industry to have an expected worth of US$ 2.918 billion by 2033, up from US$ 794.3 million in 2022.

With excellent AI dubbing capabilities, Murf AI can surely change the game of UGC creation for you and a lot of other creators.

Sign up for a free account and start exploring the platform now.

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