How to Make Money on Kick: Stream, Grow & Earn as a Creator

YouTube has a complex revenue-splitting policy. It keeps about 45% of the ad revenue. In the case of Shorts, it takes 55% of the revenue. When it comes to other features, like Memberships, Superchat, etc., the rates change again. Twitch also has a similar policy: it keeps 50% of the revenue, and for larger content creators, it has tiered revenue splits.

But when it comes to revenue splitting, Kick takes only 5%, making it better than both platforms.

For streamers, both new and experienced, that’s a big deal. That’s one of the reasons why many content creators want to learn how to make money on Kick.

But higher payouts do not guarantee immediate earnings. You still need to know how the platform works, how to qualify, what to focus on, and how Kick's payment structure actually works to earn money on Kick.

And if you want to know how Kick works, this comprehensive guide will help you:

• Understand Kick's partner program and how it works
• Learn key revenue streams on the Kick and how to maximise them
• Explore the monetization model on Kick and how to use it to earn money
• Understand how to build your channel on Kick and how to grow on the platform

If you are ready to build your channel on Kick and earn consistently, let's get started.

Kick Partner Program: What is It and How Does It Work?

Previously called the Kick Creator Incentive Program (KCIP), the Kick Partner Program is how you earn money on Kick. It is designed for creators who are consistently growing and engaging their audience on the platform. The program gives streamers access to monetization tools, higher visibility, and a remarkable 95-5 revenue split on subscriptions.

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Kick stands out by giving creators a larger share of their earnings. Unlike Twitch and YouTube, which often keep 30-50%, Kick only takes 5% from subscriptions. This model makes it one of the most creator-friendly platforms available today. If you are looking to make money streaming, understanding how Kick pays is key.

Here’s how it works:

1. Revenue Split and What It Means for Streamers

Kick offers a 95-5 revenue split on subscriptions. That means if someone pays $5 to subscribe to your channel, you keep $4.75. No complex tiers or hidden fees, just more money in your pocket. This split applies to both Affiliates and Partners. It’s beneficial for small creators, since you keep almost everything you earn from your community.

To become a Partner, you typically need to hit specific metrics:

• Have at least 25 subscribers on the platform
• Stream for at least 5 days a month
• Have at least 75 average viewers
• Stream for at least 30 hours
• 250 unique chatters
• 250 followers

You must also maintain community engagement and follow Kick’s guidelines to become a Partner in Kick's program. Compared to other platforms, Kick has kept the entry barrier lower, especially for mid-size creators, making it the perfect platform to make money from streaming. Once you are accepted into the program, you unlock:

• Subscriber revenue that pays 95% of the revenue to you
• Chat badges and emotes
• Increased discoverability
• Access to the creator dashboard for managing subs, chat, and performance metrics

2. Affiliate vs. Partner Status: What’s the Difference?

Kick also has an Affiliate tier, which is easier to reach. This gives access to subscriptions and some monetization features while you grow toward full Partner status.

Affiliate status is your first step to monetization. Requirements are low, such as:

• 75 followers
• Stream five hours across two days

If you are looking to learn how to get paid on Kick streaming, understanding the differences between the Affiliate tier and the Partner status is vital.

Here is a quick comparison of Kick's Partner status vs. its Affiliate status:

3. No Forced Exclusivity

Kick does not enforce exclusivity, allowing you to stream on multiple platforms. This means you can still stream or post content on creator platforms like YouTube or TikTok while building your Kick channel. It helps you earn money from other platforms while building your Kick account.

To be successful on Kick, becoming a Partner is key. It gives you long-term earning potential and helps build credibility with subscribers, sponsors, and brands.

4. Realistic Earnings: What New Streamers Should Expect

Most new streamers won’t earn much right away, so expect slow growth at first. However, you may be able to earn a few dollars from subs or tips. But if you stay consistent, build a community, focus on engagement, and build an active channel, your income will grow over time.

Streamers with a small but loyal audience often earn more than those chasing high view counts with no connection to their audience. For example, xQc (Felix Lengyel) earns $50 million while Shroud (Michael Sylas) earns $40 million from the Kick platform.

Key Revenue Streams on Kick and How to Maximise Them

Kick gives streamers several ways to monetize the platform. While subscriptions are the main income stream, there are other options, such as tips, brand deals, and affiliate links.

Let’s break each one down and see how you can get the most from them.

1. Subscriptions: How to Get Them and Keep Them

If you are thinking about how to make money on Kick streaming, subscriptions are your first option. Once you hit Affiliate or Partner status, you can start earning from paid subscriptions to the channel. As we mentioned earlier, Kick offers a 95-5 revenue split, so nearly all subscription revenue goes straight to you.

There are several strategies you can use to grow your subscriber base. Here are a few that drive the maximum benefit:

• Offer perks like custom emotes, sub-only chat, and exclusive content.
• Run limited-time promos, like giveaways for new or gifted subs.
• Set visible subscription goals to engage the community.
• Shout out new subs in real time using on-screen alerts.

Growing subscribers is only one part of the strategy. You also need to ensure your subscribers stay subscribed. Stick to a schedule and keep your content consistent to build a loyal community. You may also reward long-term subs with recognition or private chat access.

2. Donations, Tips, and Virtual Gifts

On Kick, tips and gifts can be a massive part of a creator’s revenue, alongside subscription income. Although smaller amounts, these can add up, especially during high-energy or interactive streams. For channels with highly engaged audiences, this direct support can make a huge difference, allowing streamers to earn big.

You can use the following strategies to increase your tips and gifts:

• Use third-party tools such as Streamlabs or Ko-fi to create custom tip pages
• Add scrolling overlays, like 'recent tippers' or 'latest donations', to encourage more contributions
• Set fun goals or events triggered by donations, such as Q&As, challenges, milestone events, or early access
• Keep your call to action clear and non-pushy, in line with Kick's creator guidelines

Ensure you engage with your chat consistently, not just live-streaming gaming videos. Most donations come from viewers who feel seen and appreciated.

3. Sponsorships, Brand Deals, and Affiliate Links

Once you have built a steady audience, brands may reach out to you about collaborations. But you don’t need to wait for large brands to work with.

Many streamers often start with affiliate programs and smaller sponsorships. You can start small by:

• Joining affiliate networks like CJ Affiliate, ClickBank, Awin, Impact, etc.
• Promoting tools or products you actually use because authenticity is vital.
• Adding affiliate links to your stream description, chat commands, or overlay panels.

For sponsorships, you need to be more involved to earn money. Here are a few tips you can use to improve your earning potential with sponsorships:

• Create a one-page media kit with follower stats, stream topics, and engagement.
• Reach out directly to brands aligned with your niche and audience's interests.
• Offer clear deliverables, like shoutouts, product demos, or branded streams.

You don’t need a lot of subscribers to land deals. Brands often care more about audience engagement and niche fit, and this can make a big difference in earning extra cash.

4. Expanding Reach with Multilingual Streams Using Murf Dubbing

One often-overlooked way to increase your income is to expand your reach globally. No matter what your primary language is, you can use tools like Murf.ai to localise video content for a global audience.

This can enhance the accessibility of your streams for non-English-speaking audiences. Using AI voice-overs from tools like Murf AI helps you:

• Tap into new audiences without speaking another language.
• Get more reach and followers, which leads to more subs, tips, and brand interest.
• Highlight clips in multiple languages can be shared across TikTok, Instagram, or YouTube.

While you can dub your entire streams, be strategic about it. Start with your top-performing clips and test responses in other languages.

Even a few viral reels can grow your presence fast in non-English-speaking markets.

How to Build Your Kick Channel to Earn Money on the Platform?

Kick is becoming an attractive option for creators who want better payouts and fewer limits. But to make real earnings, you need more than just a stream. You need a growing audience and consistent effort.

Here are a few actionable strategies to build your Kick channel the right way:

1. Stream High-Quality Content Consistently

This is a no-brainer. There is no point in just going live. Anyone could do that. When you want to build your channel, you need to be unique. So, plan what you will be streaming. Choose games, topics, or real-life content that you enjoy, and others search for. Use a good mic, a stable internet connection, and clean visuals. High-quality content keeps viewers watching longer and coming back.

2. Set a Reliable Schedule

Your commitment to consistent streaming matters more than you realise. Your viewers need to know when you will stream before they subscribe to your channel. Streaming at random times won’t grow your audience. Hence, pick 2–4 consistent time slots per week. And stick to it. This helps your viewers know when to show up and builds a habit. It will also help them plan their day when you drop something special or exclusive. Even if you are small, consistency builds trust and support.

3. Connect With Your Viewers During the Stream

This is another crucial step when streaming on your channel. Your subscribers are there to watch you stream and interact with you. So, don't disappoint them. Talk to chat, say usernames, ask questions, and respond in real time. Active engagement leads to more viewers sticking around. This will also encourage them to support your channel with subs or tips.

4. Promote Your Channel on Social Media

Letting others know you have a channel on Kick is a great way to grow it. And with social media, you can do this quickly. Clip the best parts of your stream and post them on TikTok, Instagram, or YouTube Shorts. Make the effort to make the videos enjoyable. You can hire an editor or watch a few videos to learn quick editing tips and transitions. These short videos attract new viewers and drive traffic back to your Kick channel.

5. Use Panels to Offer Services, Links, and Ways to Connect

Add custom panels under your stream. This can include donation links, affiliate services, Discord invites, or email for sponsors. Make it easy for viewers to support or connect with you outside of stream hours. While it may not offer you an immediate boost, you will see your efforts gradually improve your channel's engagement and subscribers.

6. Follow Platform-Specific Best Practices to Earn More

Making real money on Kick is not about streaming more. You need to use the platform well. Kick is still growing, which gives smaller creators more room to stand out.

Here are the best practices that work well on Kick specifically:

• Interacting with your subscribers is essential for growth in Kick. Instead of just playing a game, you can talk, react, include your audience, and respond to chat often by name.
• Set up panels below your stream with clear links to donations, affiliate offers, and more to improve your channel's reach.
• Instead of chasing highly saturated games or topics, look for mid-tier categories where you can grow faster.
• Network with and join stream teams, raid other Kick streamers, or co-host content. This can grow your popularity.
• Actively reach out to companies for small sponsorships, even with a small audience. Some brands care about engagement and can give you lucrative deals.

Localize Content and Reach a Wider Audience with Murf AI

Building a successful Kick channel is a game of strategy and consistency. If you are willing to work hard and play by the rules, success will come to you on the platform. However, you need a strategy to grow your channel, attract new audiences, and retain your current ones.

One of the best ways to do that is to localise your content for diverse audiences worldwide. While it used to be challenging and expensive, tools like Murf AI make it easy now.

Murf AI's advanced AI engine provides robust video dubbing and content localization capabilities, including:

Free AI video dubbing to dub your videos directly into 40+ global languages, with ultra-natural, human-like voices, customizable emotional tone, and industry-leading lip-sync.

If you are looking to grow on Kick, Murf AI can significantly contribute to your journey. And if you want to try Murf AI before purchasing, we also offer a free trial.

Click here to explore our platform and sign up to use it for free.