- A product demo straddles multiple (and sometimes conflicting) goals. It is expected to showcase the hit features of the product, and to appeal to the broadest audience possible. In this way it also serves as a marketing tool because the features highlighted are expected to be differentiated and therefore attractive to the target segment.
- An internal demo video that is product-focussed will have similar content, but may differ in terms of time and overall visual aesthetic. As a product video meant for intra-company circulation, it may not be publicly shared. The demo video can also be centred around content relating to a specific topic, and need not always conform to brand identity and time limit standards of marketing platforms. Sometimes it may also feature proprietary information.
- An explainer video mainly demonstrates the features of the product. Its tone is that of a tutorial rather than a sales pitch and is targeted in its content by solving for one or more product or feature related questions. It is useful for existing users of the product, or new users considering the product. It is likely to be accessible by anyone looking for it on a generic platform like YouTube or on the product site itself. Its low-key, natural style is focussed on a walk through of the product rather than talking up popular, searchable features.
When there is more than enough to choose from and competition is high, it all comes down to the details. Great images and funny content can only get makers so far in today’s age of surplus video. One way to stitch up the fabric of your content to create breathtaking tapestry is to break down your requirements into the basics, and ensure that every element is as close to perfect as your budget, time and effort allow.
- Both the number of options and the choice of tools for making videos have grown over the years. If you know how you want to show your content - through screencasts, animations, live recordings, or graphic effects, - you can easily find a tool that can help you create this. A clear vision will be invaluable in choosing the tool as well as the options to apply.
- For marketing and product videos, shorter is sweeter, and poses a higher chance of visibility, and maybe even, virality. From 30 seconds to 2 minutes, opinions vary as to the ideal length of time, but anything longer than 2 minutes may result in drop offs.
- Explainer videos, and even internal product videos made to demonstrate a product or a tool specifically for the employees’ use do not need to restrict themselves to a strict time frame, although it should still be to the point, well made and complete in itself.
Audio and Voice
- Choosing the right voice is important because it has the potential to amplify the tone of the video, and in a way, also give a voice to your brand.
- One of the most potent effects of using the right voice is also its ability to convey intangibles that may not come through as strongly through the video. For example, asking a question that reflects the user’s very thought as they are watching your video can create engagement at a deeper, emotional level that is beyond the rational, informative needs that your video might serve.
- If you are wondering if your voice can do the trick, or where you can find the perfect voice for your video, Murf can help. You can upload and work with your recorded voice on the Murf Studio platform, or you can convert your voice into a realistic AI voice too.
- Using a robust text to speech tool, Murf also offers an AI voice generator. You can type out or upload your script online, and the output can be any voice you pick, and further refine to suit your requirement.
Product Demo Samples
Check out these product videos with voice overs created using Murf AI voice generator.
Creating balance in your product video
In addition to marrying audio with video, and syncing them in order to match the words with the screens, balance is about creating a whole that is greater than the sum of its parts. Sure, having such lofty goals for a product video may seem like unnecessary perfectionism, but with tools like Murf, they are reachable within a given time frame and budget. Remind yourself why videos top the list of influential methods that trigger customer purchase - they are interactive, informative while being entertaining, and are easily shareable. For example, if your product video has multiple screencasts, you can augment your content with bullet point summaries, breakout graphics around the features you are talking about, or insert animations in between screens to retain user interest. Voice can also play a role in retaining audience engagement, through changes in voice intonation, asking questions, pausing at intervals, or with an interplay of music.
Retaining the punch
- What is the video about? Or, why was this video created?
- Who is it for?
- What can those who are watching hope to gain at the end?
How can Murf help?
Upload images or video
Upload recorded voice or audio tracks
Murf’s AI voice generator
It allows for refinements in pitch, speed, volume, emphasis and even pronunciation of specific technical words of names of places and products.
For both recorded and AI voices pauses are called out separately, and in addition to syncing the audio instructions with the screens, you can also pick a music track as an interplay between sub events in the video. Along with a growing library of 100+ voices, Murf also offers copyright-free music tracks to suit every mood and type of content.
Edit and sync the audio, video and music tracks easily using the Murf Studio’s clutter free, minimalist interface.
Things to remember
- Video content has been proven to be the most convincing method for user development.
- Multimedia tools can help create content that is interactive, informative while being entertaining, and also easily shareable.
- The formula for a successful video is building each block with a clear eye on the goal, and a vision to create an experience that conveys a sharp, useful message for the user.
- The right voice can add leagues of quality to any video, particularly in terms of articulating emotion and adding depth to the content.
- Simple aspects of voice overs like intonation, pitch, speed and emphasis can add value without diluting the overall quality of the video.
- Murf’s AI voice generator can help you pick the right voice for your images or video, to create consistent, authentic product demos that engage users and get them coming back for more.