Omnicom Production Leads Global Content Innovation, Achieves 45% Faster Production With Murf AI

Part of Omnicom Group, Omnicom Production delivers scaled content solutions through a network of studios powered by data-led technology. They create diverse content across multiple channels for global brands requiring communications across different parts of the world. This varies from print and digital to audiovisual and immersive experiences.

About Omnicom Production

Industry

Marketing, Advertising, Content Production

Headquarters

Part of Omnicom Group (New York, USA)

Company Size

4,000+ Employees

Geographic Presence

Active in Global Markets

Primary Offering

Multimedia content spanning print, digital, audiovisual, CGI, and web solutions for global brands requiring communications across different parts of the world.

Business Challenge

Omnicom Production operates in a world of ever-increasing content demands. For their clients, speed is just the beginning. Brands need personalized messaging for customers that connects at every touchpoint. For pharmaceutical and regulated industry clients, content requires constant updates to maintain compliance with changing regulations across markets.

45% reduction in voiceover production time

Scaled content delivery across 25 languages

Zero recurring voice usage costs

Overview

Speed, personalization, and global reach - today's brands must deliver all three to stay competitive. Guided by their motto "Craft That Works," Omnicom Production helps clients meet these demands through Murf’s AI voice technology. With Murf, Omnicom Production now delivers voice content 45% faster while supporting 25 languages. As one of the first global production companies to implement AI voice technology at scale, Omnicom Production enables clients to expand their content while maintaining creative excellence.

The Change Maker

Jonathan Leck

Global Director of Digital Innovation at Omnicom Production

As Global Director of Digital Innovation at Omnicom Production, Jonathan Leck leads their Innovation Lab. Here, experts across the Omnicom Production network come together to incubate and implement emerging technologies for clients. Guided by the motto "Craft That Works," they focus on solutions that deliver real results. Their work with Murf AI exemplifies this balanced approach of bringing efficiency to production while carefully managing the adoption curve to maintain creative excellence.

Challenge

Rising Content Production Demands

Brands today face immense pressure to produce content at the speed of digital consumption. The window for reaching audiences is shrinking, while the need for fresh content keeps growing. This creates a constant challenge to develop relevant content that can keep pace with rapidly shifting market demands.

"Today we are seeing how audiences' attention spans are getting shorter. If you look at the applications out there and how consumers consume content these days, you can see there's a very high demand for our clients, brands, and organizations to keep up with that pace and stay relevant, as trends move much quicker than they did 10 years ago."

- Jonathan

The Personalization Challenge

One-size-fits-all content no longer works. Brands need distinct messages for different audiences at each stage of their journey. Creating these variations while maintaining quality stretches production teams to their limits.

The Complexity of Content Production

Creating voiceovers for clients traditionally means coordinating multiple stakeholders in one room - creative teams, clients, and language experts. Future revisions will require new studio sessions and complete re-recordings. When handling content across 25 languages for global clients, especially in pharmaceuticals, this complexity compounds. Each market has unique standards, and content must stay current with all of them.

"Being able to deliver instructional and application-specific content is key in meeting the standards required in the pharma business. This means we have to spend a lot of resources keeping the content up to date with regulatory standards and ensuring it is localized across all regions and markets."

- Jonathan

Solution

Faster Content Production Through AI

With Murf AI, Omnicom Production gained instant access to realistic voice models across a wide range of languages, accents and demographics. The platform's intuitive interface lets teams quickly generate voiceovers, adjust pronunciations, and fine-tune emotional delivery. Combined with readily available voices in multiple languages, this streamlined process dramatically speeds up content creation while maintaining quality and authenticity.

Flexible Production Process

Creating content in multiple languages used to involve countless studio sessions and complex coordination. Now, Omnicom Production's teams work flexibly across different regions, with less dependency on studio and talent resources to deliver high quality voiceover content. Changes that once required complete re-recordings happen smoothly, keeping content current and compliant, especially crucial for pharmaceutical clients with strict regulatory needs.

“With Murf AI, this is completely different because there's no need for everyone to be in the same room at once. We can now do it in stages.”

-Jonathan

Ethical AI Voices for Global Content

By choosing Murf, with transparent voice talent agreements and ethical practices, Omnicom Production gives clients confidence in scaling their content globally. Behind every voice is a real, professional actor, with clearly defined commercial agreements that leave no ambiguity about its source. This ethical approach not only protects brand integrity but also enables clients to embrace innovation responsibly.

Responsive Global Support

Murf's extensive language capabilities help Omnicom Production meet diverse client needs worldwide. When clients required Polish language capability, it was quickly added to the platform. This responsive partnership ensures Omnicom Production can confidently take on new markets, knowing language support will grow with their requirements.

Impact

Faster Time to Market

Voice production is now 45% faster, with even better results for long-form content and multi-language projects. What once took weeks of coordination now flows smoothly through production, letting brands respond quickly to market opportunities.

Broader Market Reach

From product launches to pharmaceutical instructions, content now reaches a global audience without losing its edge. Teams create and adapt content that resonates in every region, while maintaining the quality global brands expect.

Sustained Cost Savings

Traditional budgets allocated for regional and local voice talent fees and studio bookings can now be redirected toward optimizing media and scaling personalization efforts. With perpetual usage rights, this approach is particularly beneficial for long-term content, eliminating ongoing usage fees and studio logistics for re-recordings.

“The savings become more significant over time due to usage in perpetuity. When it comes to booking a studio or rebooking for retakes, that's a huge cost savings for us as well.”

-Jonathan

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